Week Four: The TV Industry (part 2)

The Hollywood “Trade” Papers

Producing TV in the 1960s

Producing Contemporary Television The process: from pitch to pilot “The Producer's Medium” The rise of the post-network “showrunner” Producing non-scripted content Sports Politics Reality TV After-market value: syndication and streaming rights

Branding ▫ media branding ▪ brand equity ▪ increasing competition ▪ foster consumer loyalty ▫ types of television branding ▪ program-as-brand ▪ network-as-brand ▪ conglomerate-as-brand Source: Joe Adalian, 2015, “Why You Feel Like There is Too Much TV to Watch, in One Graph,” Vulture.com

Program-as-Brand: Reality TV ▫ concepts of TV shows licensed for local adaptations ▪ distinctive narrative dimension ▪ transfer of knowledge ▫ historically, American programs dominated global market ▫ since 2000, market driven by four super-formats ▪ Millionaire ▪ Survivor ▪ Idols ▪ Big Brother ▫ scripted TV formats ▪ reduced risk ▪ complex adaptation process

Network-as-Brand Source: Nielsen Company, 2014, “Advertising and Audiences Report”

Network-as-Brand: HBO

Thrilla in Manilla

History of HBO Began in 1972 as an obscure cable TV system in Pennsylvannia Was a subsidiary of Sterling Manhattan Cable which was owned by Time, Inc. First broadcast was the film Sometimes a Great Notion (1971, starring Paul Newman and Henry Fonda) followed by a hockey game 1975 – Thrilla in Manilla Stand-up comedy Began producing scripted content in the 1990s

Not TV As of July 2015: Notable Shows: More than 30% of Americans who pay for TV pay extra for HBO HBO broadcasts in +150 countries Notable Shows: Sex and the City The Sopranos Curb Your Enthusiasm The Wire Deadwood

Conglomerate as Brand

Next week: TV Audiences (part 1)