NEW PANEL MEASURES Nielsen Net Ratings MediaMetrics ComScore 1.5 million active members Reconfigure Browser EVERY click recorded

DELL DATA Share of on-line home computer sales -- $ Dell 84% Gateway 8.2% HP 3/8% IBM 1.6% Compact 1.9% Apple .5%

CONVERSION Dell Visitors .9%/session 3.3% unique* Gateway .05% .2% Compact .1% .4% HP .3% .7% IBM .1% .4% * unique buyers/unique visitors

DELL BUYERS ALSO VISIT Dell4Me 28.9%** Gateway 34.1% HP 25.1% IBM 13.3% Compact 22.1% Apple 19.3% ** Enter from Catalogue or Advertisement to Dell.com site

DELL BUYERS MINUTES Dell 18/session 46 total Gateway 10 25 HP 9 31 IBM 7 71 Compact 7 20 Apple 4 79

Conclusions Dell share 84% Dell4Me brings in 28.9% of visitors and 25% of buyers (94% share among those who enter here) 3.3% unique conversion vs. .9% session Buyers visit 1.1 competitive sites Buyers spent 46 minutes on Dell + competitors site time