The National Hockey League Lockout «Pass the puck» to Astral TVPlus!

With 11 French-language specialty networks, Astral TVPlus is a major part of the Quebec TV landscape. Were also the home of 3 English-language youth channels – including the #1 teen and tween network in the country! Astral TVPlus Media Creativity team offers you turnkey and effective solutions by bringing together one or more complimentary platforms (television, digital, mobile and in-field). Our Marketing Research team also brings to the table expert advice in order to help you better understand the Quebec market and its consumers. Combined, our networks and their websites offer a vast array of exciting and relevant environments for advertisers looking to target large numbers of faithful and engaged viewers.

NHL Lockout

Impact of the Last NHL Lockout on the Performance of RDS & Astral TVPlus RDS & Astral TVPlus market share evolution (%) Adults years old Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, season (Sept. 1, 2003 to June 13, 2004); season (Aug. 30, 2004 to June 12, 2005); season (Aug. 29, 2005 to June 11, 2006), buyable market shares. During the last lockout, RDSs market share decreased by more than half among A During the same period, Astral TVPlus increased its share by 1.6 points among adults 25 to 54 years old, while RDS lost 2.7 pts. A lockout would lead to an increase in viewership share of Astral TVPlus networks A lockout would lead to an increase in viewership share of Astral TVPlus networks

Last Lockout Impact on Men A lockout would also lead to an increase in viewership share of Astral TVPlus networks among Men A lockout would also lead to an increase in viewership share of Astral TVPlus networks among Men RDS & Astral TVPlus market share evolution (%) Men years old During the last lockout, RDSs market share decreased by my more than half among M During the same period, Astral TVPlus increased its share by 2.0 points among men 25 to 54 years old, while RDS lost 4.6 pts. Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, season (Sept. 1, 2003 to June 13, 2004); season (Aug. 30, 2004 to June 12, 2005); season (Aug. 29, 2005 to June 11, 2006), buyable market shares.

With or without a lockout, Astral TVPlus will always be a «must» for your campaign

10 Networks for a Stronger Bang! Market Shares (%) Adults years old Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, French buyable market shares, from Jan. 2 to Sept. 9, 2012 vs. Jan. 3 to Sept. 11, Market Shares (%) Men years old +13% VS the same period last year +13% VS the same period last year +11% VS the same period last year +11% VS the same period last year

An Even Stronger Bang among A18-49… Market Shares (%) Adults years old Market Shares (%) Men years old +10% VS the same period last year +10% VS the same period last year +10% VS the same period last year +10% VS the same period last year Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, French buyable market shares, from Jan. 2 to Sept. 9, 2012 vs. Jan. 3 to Sept. 11, 2011.

… and Among A18-34! Market Shares (%) Adults years old Market Shares (%) Men years old +4% VS the same period last year +4% VS the same period last year +6% VS the same period last year +6% VS the same period last year Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, French buyable market shares, from Jan. 2 to Sept. 9, 2012 vs. Jan. 3 to Sept. 11, 2011.

6 of Astral TVPlus Networks are More Masculine

6 Networks that Reach Men! Viewers Profile Index (total TV = 100) calculated on the male proportion of Men 18+ Source : BBM Infosys+, Fr. QC, Mo-Su 2a-2a, Index (Total TV=100) based on audience composition (base 18+), from Jan. 2 to Sept. 9, 2012.

6 Networks for a Maximum Impact… Average weekly reach (%) Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, from Jan. 2 to Sept. 9, Adults Adults Adults Men Men Men 25-54

… and Maximum Efficiency Audience Composition (%) Adults Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, audience composition (base 12+) and Index (Total TV = 100,) from Jan. 2 to Sept. 9, Adults Men 25-54Men Adults Men Index 150 Index 145 Index 179 Index 171 Index 134 Index 132 Index 136 Index 111 Index 157 Index 119 Index 121 Index 103

Key Choices for a Winning Campaign Index 153 Index 109 Index 159 Index 184 Index 210 Index 137 Index 149 Index 169 Index 176 Index 175 Index 118 Index 125 Index 161 Source : BBM Infosys+, Fr. QC, Mo-Su 2a-2a, Men years old, base 2+, Index (Total TV=100), from Jan. 2 to Sept. 9, Index 148 Index 192