Applying advanced analytics in Telco Customer Experience Management Customer Centric Insights Operational Excellence Business Model Innovation Multi Channel Commerce Management Customer Insight and Segmentation Store Excellence Internet of Things Offer to Fulfill Churn and Retention Management Sales Channel Management Mobile Commerce Billing & Revenue Innovation Management Network Analytics Optimized Logistic and Fulfillment Execution Cloud Services Multi Channel Service Excellence Network Asset Lifecycle Management Data Monetization The yellow highlighted areas within the Telco process map are some of the areas where SAP has customers using Predictive Analytics and where we will be focusing our efforts for Telco specific assets and solutions in 2014 Legend: 2014 Focus Areas