Geographic Services presents: 2014 Spring Conference Call ASCE FOUNDATION MEMBERSHIP SOCIAL MEDIA COMMUNITY ENGINEERING CORPS

Geographic Services presents: 2014 Spring Conference Call ASCE FOUNDATION MEMBERSHIP SOCIAL MEDIA COMMUNITY ENGINEERING CORPS

The Community Engineering Corps is an alliance of: American Society of Civil Engineers (ASCE) American Water Works Association (AWWA) Engineers without Borders – USA (EWB-USA)

What Does CE Corps Do? CE Corps provides engineering services to underserved communities in the USA We do not Fund projects Construct projects Work on non- engineering projects

How Does CE Corps Work? We work with communities who have asked for our assistance We rely on volunteers from the three collaborating organizations to give their time and expertise Our work is based upon mobilizing chapters or sections of ASCE, AWWA or EWB-USA to work on projects

Project Process A community completes an application for a new CE Corps project The application is reviewed by CE Corps staff and/or volunteers for acceptance as a CE Corps project A Section applies to be matched with the community /project The community and Section agree on a scope of work and develop an engineering services agreement

Volunteer Opportunities Sections can work on individual projects Project must be an official project Section has been approved to work on the project Individuals can work in the quality management system Application Review Committee (ARC) Technical Review Committee (TRC)

Resources Please go to our temporary webpage at Or to community-engineering-corps-will-assist- underserved-communities-in-the-u-s/ community-engineering-corps-will-assist- underserved-communities-in-the-u-s/ Contact CE Corps at

Geographic Services presents: 2014 Spring Conference Call MEMBERSHIP SOCIAL MEDIA COMMUNITY ENGINEERING CORPS ASCE FOUNDATION

Fundraising: The Basics Fundamental principle of fundraising: People give to people! Establish a sponsorship committee, and develop sponsorship opportunities Assign dollar amounts to opportunities based on visibility and value to sponsor - not the cost of the event Develop a prospect list, and identify the right person to make the ask Thank your donors againand againand again!

Defining You Case For Support Describe your cause or case Relate it to your community Demonstrate it as real Convince the donor that the cause is worth supporting Explain how the funds will be used Create a sense of urgency And always remember… thank your donors again – and again – and again!

How We Can Help Provide fundraising plan guidelines Distribute best practices documents Share fundraising and stewardship examples Give feedback on your materials Answer questions and act as a sounding board

Foundation Staff Christine Williams, CFRE Executive Vice President (703) Elizabeth Vander Leeuw Senior Manager, Annual Giving (703) Natalie Zundel Senior Manager, Major Gifts (703)

Geographic Services presents: 2014 Spring Conference Call ASCE FOUNDATION SOCIAL MEDIA COMMUNITY ENGINEERING CORPS MEMBERSHIP

Motivated to make a difference in growing the profession A catalyst, creating & encouraging strategic thinking of membership growth At the epicenter of member recruitment & retention activities An ASCE Membership Champion…

Join the Team… Our Goal? EVERY Membership Chair enrolls as a Membership Champion At least ONE Membership Champion in each Section and Branch At least ONE Membership Champion in every local civil engineering firm At least ONE Membership Champion who will hand the Champions baton to the next volunteer The Starting Lineup Begins With You…

The Scoreboard (membership metrics) The HUDDLE (sharing best practices) Mini-Camp (strategy & goal development) Champions Center (online resources) Pizza Party Reimbursement (financial assistance) Champions Awards (Most Valuable Champion) Marcia Boyd We listen to your feedback on the health of your membership, then cook up recommendations to help you succeed Program Manager Tools and Resources Include :

Getting Members: 2014 ASCE Member Referral Drive

Member-Get-A-Member

2014 Member Referral Drive February 1 - August 1, 2014 From a personal recruiting portal: Refer members Check out prizes Get recruitment tips Monitor your recruitment progress Keep an eye on the completion In addition to individual prizes, FIVE CASH GRAND PRIZES will be awarded in August for: Top Recruiter Top Region Top Local Section/Branch Top Younger Member Group New Member Contact: Angelica Sullivan

Keeping Members: Using the FTP Membership Data

Membership Listing Access Need access? No longer need it and wish to relinquish? Update your account status! Simply… 1)Go to Online-FTP-Forms/ 2)Select the option that pertains to what youre looking for 3)Read and agree to the rules 4)Fill in the required information about yourself 5)Click Submit 6)Your request will be processed within 2 weeks Get the type of access best suited to your needs…

Strategies Up Close 1. Champions Web Page FTP Membership Data is a detailed listing of all members in your Section/Branch. Ways to Engage Members Welcome new members Celebrate and engage Life Members Engage Younger Members Promote Section membership Promote Institute membership 2. E-Workbook (RR1) 3. FTP Handbook for Database Use 24 Hr. Access to Three Sources

Recognizing Members: The ASCE Fellows Program

Promoting ASCE Fellow Membership Staff Contact: Rob Goldberg Phone: (800) 548-ASCE (2723) ext or +1 (703) Fax:(703) Online: What it means to be an ASCE Fellow Why you should consider applying How do you know if you qualify to apply You are ready to apply – heres how Questions and Answers In the Presentation

Geographic Services presents: 2014 Spring Conference Call ASCE FOUNDATION MEMBERSHIP COMMUNITY ENGINEERING CORPS SOCIAL MEDIA

ASCE: A Socially Active Society ASCE social media channels are platforms used to promote civil engineering and the professional development of civil engineers. To maximize effectiveness, social media marketing efforts should be aligned with key business and organizational goals.

Tips & Tricks Social media users are barraged on a daily basis with information from friends, brands, and organizations. Thats why its so important to give followers content they love. Create a balance of promotional and value- based content.

Tips & Tricks Social media followers = potentially reached customers/members. Just because we post doesnt mean theyll see! – The more users engage, the more likely they are to see a post – Content development cycle: listen & learn, engage & converse, analyze & alter

How to Get Started Check out ASCEs social media site: Download the Social Media Playbook for tips on how your Section or Branch can leverage social media. Fill out a social media request form or to start a conversation with ASCEs social media team. Well be able to help determine if social media is the right communications tool for you!social media request form

Geographic Services presents: 2014 Spring Conference Call ASCE FOUNDATION MEMBERSHIP SOCIAL MEDIA COMMUNITY ENGINEERING CORPS GEOGRAPHIC SERVICES

Geographic Services presents: 2014 Spring Conference Call ASCE FOUNDATION MEMBERSHIP SOCIAL MEDIA COMMUNITY ENGINEERING CORPS THANK YOU FOR JOINING OUR WEBINAR.