Which of the following is not the traditional segment type?

Slides:

Advertisements

Similar presentations

Developing a Marketing Strategy & the Benefits

Advertisements

New-Product Development and Product Life-Cycle Strategies

Positioning and PLC. Product Differentiation Most competitive advantages lasts only a short time. Companies therefore constantly need to think up new.

Chapter 13 Product and Distribution Strategies Learning Goals Explain marketing’s definition of a product and list the components of the product strategy.

© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

1 MANAGEMENT 435 SERVICE MANAGEMENT PowerPoint Set 3.

Copyright 2005 – Biz/ed Marketing in the Travel and Tourism Industry BTEC Travel and Tourism.

Marketing Imported Products Tekle Sebahtu Ph.D.

Market Segmentation, and Market Targeting

© Prentice Hall, 2005 Business In Action 3eChapter Developing Product and Pricing Strategies.

Market penetration strategy 1.More purchase and usage from existing customers 2.Gain customers from competitors 3.Convert non users into users.

MARKETING MANAGEMENT CAIIB-GBM Module D by Dr. Onkar Nath Faculty Sir SPBT College, MUMBAI.

Product, PLC and Services Chapters What is a Product? Anything that can be offered to a market to satisfy a want or need. It is usually judged.

THE 4 PS OF MARKETING BDP301. THE MARKETING MIX Every marketing plan needs a target market and a good mixture of marketing elements. The right mixture.

Marketing Mix GCSE Business Studies. Marketing Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements.

Services Marketing Chapter 11 McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.

What is Marketing. Terms to Know Customers ⁻ Those who buy products/services Consumers ⁻ Those who use the products/services Market ⁻ potential customers.

MARKETING MARKETING ENT 12.

Marketing Syllabus Instructor Abdel Fatah Afifi MA&T, MBA, PCT, ACPA 2 nd Semester 09/10.

©2006 Prentice Hall14-1 E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Revision.

Selling in the Marketing Environment. The Nature, Development and Functions of Marketing Marketing is the performance of business activities that directs.

1 11.Product & Service Strategies. 2 Products Product: tangible goods vs. services Levels of product –Class & form –Core, actual, augmented Product line.

MT 219 Marketing Unit Nine Course Review Note: This seminar will be recorded by the instructor.

© Prentice Hall, 2004 Business In Action 2eChapter Developing Product and Pricing Strategies.

PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 10 Understanding Marketing Processes and Consumer.

Understanding Principles Of Marketing Pertemuan 09 Matakuliah: J Pengantar Bisnis Tahun: 2009.

Chapter 18: Services and Not-for-Profit Marketing Copyright © 2010 Pearson Education Canada Services Defined The benefits provided by an organization that.

Chapter 12 1 Understanding the Customer Prepared by Norm Althouse University of Calgary Prepared by Norm Althouse University of Calgary Copyright © 2011.

Segmentation, Targeting and Positioning. Divide a market into separate groups.

Which of the following is not the characteristics of the services? (a) Intangibility (b) Perishability (c) Seperability (d) Heterogeniety.

© Prentice Hall, 2005Excellence in Business, Revised Edition Chapter Fundamentals of Marketing, Customers, and Strategic Marketing Planning.

Targeting, and Positioning for Competitive Advantage

Steps in Segmenting Markets. Segmenting Criteria Potential for increasing profit Potential for increasing profit Similarity of needs of buyers within.

Sultan Ahmed Topic 05. Sultan Ahmed You would be able to answer the following questions after reading.

MARKETING 1. ACTIVITIES DIRECTED TOWARD IDENTIFYING AND SATISFYING CUSTOMER NEEDS AND WANTS THROUGH A PROCESS OF EXCHANGE 2. THE PROCESS OF PLANNING AND.

Chapter 7- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Seven Customer-Driven Marketing Strategy Creating Value.

Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Product Strategies Chapter 11.

Developing a Marketing Plan

REVIEW. MARKETING CONCEPT FOCUS ON MAKING A PROFIT FOCUS ON SATISFYING WANTS AND NEEDS OF CUSTOMERS FOCUS ON COMPETITION.

Segmentation, Targeting & Positioning for Competitive Advantage

Which of the following is not the characteristics of the services? (a) Intangibility (b) Perishability (c) Seperability (d) Heterogeniety Answer: (c)

MaxClean Outline  Company Profile  SWOT Analysis  Corporate Marketing Strategy  Business Marketing Strategy  Strategic Marketing  Segmentation.

Marketing II Chapter 7: Products, Services, and Brands: Building Customer Value.

BUSINESS 1 Understanding Marketing Processes and Consumer Behavior.

Lesson 2 – Market Segmentation and Marketing Mix.

Marketing Concepts. Marketing Defined  Marketing is the total process of finding or creating a profitable market for specific goods or services.  It.

MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.

1 MARKETING ENT What is Marketing? Marketing Activities directing the flow of goods and services from producer to consumer or user. Marketing consists.

Marketing Foundations What is Marketing? What is the goal of Marketing?

PRODUCT STRATEGY Product Bundle of physical, service, and symbolic attributes designed to satisfy buyers’ wants. Classifying Goods and Services Classifying.

Market Segmentation, Targeting, and Positioning

MARKETING MARKETING ENT 12.

BUSI 406 Principles of Marketing: Second Exam Review

7 Identifying Market Segments and Targets

MARKETING MANAGEMENT Identifying Market Segments and Selecting Target Markets, Positioning & Differentiating the Market Offering through the Product Life.

Copyright © 2007 McGraw-Hill Ryerson Limited

6 Marketing Management Product Strategy SECTION 1 7th Edition menu

Segmentation, Targeting, and Positioning

Product and Pricing Strategies

Marketing case DIY Producing/selling Market situation

BUSINESS MARKET & BUSINESS BUYER BEHAVIOUR

CH8 SEGMENTATION AND POSITIONING STRATGIES

Copyright © 2007 Pearson Education Canada

Positioning and PLC.

MARKETING MANAGEMENT 12th edition

Which of the following is not the characteristics of the services?

MARKETING MANAGEMENT 12th edition

Principles of Marketing

Chapter 7 Identifying Market Segments and Selecting Target Markets by

Services Defined The benefits provided by an organization that satisfy a buyer’s needs without conferring ownership of tangible goods. Canadian Marketing.

Presentation transcript:

Which of the following is not the traditional segment type? Psychographic Demographic Geographic None of these Answer: (d)

Which of the following is not the characteristics of the services? Intangibility Perishability Seperability Heterogeniety Answer: (c)

Which of the following is not the process of Marketing Management? Analysis Planning Control None of these Answer: (d)

Which of the following represent the acronyms of age groups? SKIPPIES DINKS PUPPIES All of the above Answer: (d)

In building customer satisfaction service quality can be measured on which of the following dimensions? Reliability Tangibles Responsiveness All of the above Answer: (d)

Which of the following is not the part of the triangle of service? The organization The customer The systems The people Answer: (a)

Which of the following is not the criteria for market segmentation? Meaningful Measurable Reachable None of these Answer: (d)

Which of the following is not the sub-category of outer-directed consumers? Belongers Experimentals Emulators Achievers Answer: (b)

Which of the following is the fundamental objective of successful marketing program? Market positioning Customer needs to be satisfied Competitive benefits to be stressed All of the above Answer: (d)

Which of the following is not the type of questionnaire design? Dichotomous Open ended Observation Semantic differential Answer: (c)

Which of the following is not the element of qualitative marketing research? Projective techniques Intensive techniques Probability samples None of these Answer: (c)

In marketing Information System, Macro Environment includes which of the following? Economy Buyers Channels Competitors Answer: (a)

Which of the following is not the stage in product life cycle? Growth Saturation Obsolescence None of these Answer: (d)

Which of the following is not the main characteristics of product mix? Width Depth Consistency None of these Answer: (d)

Which of the following is not the market penetration strategies for increasing the sales for an existing product in existent market? Product diversification Increasing current rate of use of a product Attracting competitor’s customers Attracting non-users of a product Answer: (a)

Which of the following is not the process applicable in delivery of service products? Line Operations Job Shop Operations Intermittent Operations None of these Answer: (d)

In normal marketing parlance, which of the following is not function of packaging? Appeal Convenience Perform None of these Answer: (d)

Which of the following is not the pricing strategy? Geographical pricing Psychological pricing Product mix pricing None of these Answer: (d)

Which of the following service is not rendered by the banks? High net worth branch banking Hub and spoke banking Specialty branch banking None of these Answer: (d)

Which of the following is the perspective that determines distribution profitability in financial services? Channel profitability Branch profitability Customer profitability All of the above Answer: (d)