Industry Relations VP, AESS Darin Dunham Industry Relations VP, AESS February 9, 2019 Miami Marriott Biscayne Bay

Open Action Items (1 of 2) AI-0640: Ask Eli Brookner to write something for the industry page, the QEB, and the magazine Eli will be in Boston in April AI-0800: Work with BoG to develop a value proposition statement that could be offered to industry Work to be done 4/13/2019

Open Action Items (2 of 2) AI-0812: Edit and upload drafts of the industry related content to the website Roy Streit added the content last year AI-0813: Put together a marketing packet for industry relations to advertise short courses Mike and Shawn will take the lead on half-page ad. Marketing ideas include website, QEB, social media, and half-page ad in AES Magazine 4/13/2019

New Ideas Research industry fellows who may not be IEEE/AESS Fellows (Bob) Chart setters in IET, research if there is something in AESS (Alfonso) Honorary AESS fellows (Mike) 4/13/2019

Definitions for Objectives, Action Plans and Performance Metrics OBJECTIVES: specific, measurable, achievable, realistic, and timed results produced while implementing strategies ACTION PLANS: collection of objectives that, in total, must be accomplished to reach a goal of the organization PERFORMANCE METRICS: measures by which achievement of goals and objectives can be determined 4/13/2019

Industry Relations Markeing Objectives S – Develop marketing to industry M – How do we measure industry’s response? A – Assigned to Mike and Shawn R – Marketing to industry to show value T – Will have progress at April meeting 4/13/2019