Your ServiceNow Story EXAMPLE ON THE NEXT PAGE. MODIFY TO MAKE YOU STORY Instructions for use: Look in the notes section for each page for additional instructions Remember that this is your story All content can be modified and should be to match your story Use actual numbers or projected value to the business when representing a service or application Additional examples of what to place in the boxes are on page 3 Additional icons are available on page 4 Represent services or applications that are already live by coloring the “windows” aligned with those services or applications a yellow color Represent those services or applications that are on the roadmap towards the top of the building and keep the “windows” gray or turn them to black that are aligned to those services or applications .

Running a Service-Oriented Enterprise on ServiceNow. See How Departments Across “ABC Company” Use the ServiceNow. Platform and Applications for Enterprise Service Management Your Logo Here HR SERVICES Self-service, case submission , and request coming Q1 2020! FINANCE SERVICES Completed 2,000 POs within first three months of go-live IT SERVICES Incidents logged: 250 Requests completed: 2,500 Automated approvals: 1,500 SLA’s achieved: 98% FACILITIES SERVICES Response times dropped from average 2 hours to 15 minutes per request. Contact the ServiceNow team to start capturing, measuring and automating how your service fulfills the needs of “ABC Company!” CONTACT INFORMATION www.servicenow.com © 2015 ServiceNow, Inc. All rights reserved. ServiceNow and the ServiceNow logo are trademarks of ServiceNow, Inc.

Use the boxes below to tell your story. Below are examples Use the boxes below to tell your story. Below are examples. When copying or moving the boxes hold down the shift key and select both the box and icon to move together PROJECT OFFICE Delivered 2,600+ projects, completed 10,000+ tasks FINANCE Reduced time to create a standard PO by 60% FACILITIES Completed 800+ requests within six months after go-live IT SERVICES 6,500 IT assets, $19M+ value, 50+ offices MARKETING Managed requests and cases related to field events SERVICE MAPPING Nine critical services mapped resulting in decreased time to resolution of P1’s by 50% Lights on color for the windows – services or applications already live Lights off color for the windows – services or applications that are on the roadmap

ICONS Connect with sales Try a demo Start discussion Investor Relations See locations Reduce redundancy Chart down with arrow Improve IT costs Elevate Strategic Customize Problem/ Benefit Security Unlock Manage Business management Shop Extend visibility Phone Location Balance/ Value Project Service map SLA SDLC Incident Password reset Discover Release Demand management Asset Optimize/ Manage Chat Profile Events Server Switch Router Database Home Monitor Laptop Learn Application logic Application development Service catalog Service portfolio News Handshake Email Customer service Case study Datasheet Ebook Whitepaper Documentation Infographic Webinar Award Compliance App creator Featured Explore Global Two (2) buildings Three (3) buildings Building chimney Healthcare Government Education Life sciences Financial services Person Two (2) persons Three (3) persons Cloud Cloud upload Cloud download Upload Download Headset Headphone Microphone Wi-Fi Speaker Skull Malware Caret Checkmark Checkmark circle Print Share Close Find an app Get certified Start developing Explore careers Investor Relations Why ServiceNow Trust in us Video play Video pause Forward Back Fast forward Rewind Filter Rocketship Application developer C-Suite leader

Supervised machine learning IT leader Facilities manager Field service manager Project manager Service portal Agent Workspace Mobile native Visual Task Boards Community Supervised machine learning Anomaly detection Peer benchmarks Actionable analytics Virtual Agent Workflow Integration and APIs Automated Testing Framework Low code dev tools Service-aware CMDB SIEM Vulnerability management systems Firewall Proxy Email gateway Email server Endpoint Management console Threat intelligence source Log store Flame Observable Isolate Block Scan Sandbox Light bulb Balance scale