ETHOS Moral principles guiding behavior

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Presentation transcript:

ETHOS Moral principles guiding behavior

ETHOS (Ethics) Guiding principles of right and wrong, conscience development, motivates behavior

PATHOS “Path to the heart” A quality that evokes pity or sadness A quality that evokes inspiration, positivity, efficiency

LOGOS principles that guide reason, possibilities

“What to do? What to do…”

“ Let’s stay on this Track!”

“Please save me, and show me how I’m supposed to be treated…”

“Smokers don’t grow old… they die young…”

?

ADOPT Me?

Ethos® Water Fund It seems hard to imagine, but more than 1 billion people on our planet can’t get clean water to drink.

Ethos, Pathos, Logos?

“Why, `Toms’?”

Subliminal Advertisement

“What’s in a photo. ” Ethos, Pathos, Logos “What’s in a photo?” Ethos, Pathos, Logos? Who does the publisher want you to vote for?

Ethos, Pathos, Logos

Ethos, Pathos, Logos?

Ethos, Pathos, Logos, Triangle