Harvard ManageMentor®

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Harvard ManageMentor® Evaluating a Project’s Strategic Potential

Discussion Topics How does our project align with company goals? How well will our project position us to exploit customer, competitor, and industry trends? © Copyright 2010 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

Alignment with Company Goals Information on our company’s strategic goals: Explicit statements of our strategy? Company communications? How our company allocates resources? Decisions our company is making? How well would our project support these goals? © Copyright 2010 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

Alignment with Customer, Competitor, and Industry Trends Looking at the trends: Customer trends? Competitor trends? Industry trends? How could our project exploit opportunities presented by these trends? © Copyright 2010 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

Next Steps Generate additional product ideas. Put them to the strategic-potential test. © Copyright 2010 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.