The forgetting curve. The forgetting curve The problem…

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Presentation transcript:

The forgetting curve

The problem…

Online resources YouTube Channel We have many great videos ready for viewers. Website Over 800 pages of rich content for new drivers. Facebook Current news, topical discussion and events. Find an instructor Opportunity to connect learners with great ADIs. Twitter Great for sharing content and linking to topical news. Feedback Surveymonkey and other platforms. Even if you don’t have this many online resources of your own – you can direct people to anything you think is reputable.

Capturing data Events Registrations Existing lists Competitions Partnerships

Intelligence 58% OPEN RATE 34% CLICK THROUGH RATE

Intelligence 47% OPEN RATE 53% CLICK THROUGH RATE

Intelligence 89% OPEN RATE 15% CLICK THROUGH RATE

Honor Byford Chair, Road Safety GB “Reaching our audiences online and developing an effective social media following often turns out more costly than traditional methods - especially in terms of the time needed to manage fast and responsive social media. RSGB Connect changes all that and creates a digital relationship between road safety professionals and those we wish to communicate with. The commercial sector have been using this technology for years and I’m pleased that Road Safety GB has taken the initiative to make this highly-effective tool available to the road safety profession.” Honor Byford Chair, Road Safety GB

Questions?