Horseware Mission Statement To provide innovative products that make life easier for horse and rider.

About Horseware In 1985, the horse rug industry was changed forever with the establishment of Horseware® Products Ltd. by Tom and Carol MacGuinness. Tom’s determination to produce a rug that didn’t leak, didn’t make the horse sweat and didn’t slip led to the creation of the Rambo® Original – the first fully waterproof and breathable Turnout that really worked.

About Horseware By 1996 the Rambo® Turnout had become the world’s best selling Turnout rug and its design has become the industry standard, with other manufacturers having no other choice than to trail in the footsteps of Rambo® when it comes to rug production, quality and development

About Horseware

Now for why I am giving this presentation

Business Requirements Reduce the bottleneck on our phone system Customers to have visibility into our stock availability Ability for customers to place orders online anytime

Initial Requirements Real-time Stock Availability – 2 warehouse’s (Ireland & America) Real-time Movex-based pricing – 3 Currencies (€, £ & $) Real-time order entry to Movex via Matrix – size & colour Multiple ways to add to order Account & order history details Volumes: 2,000 customers, some with Multiple branches Secure Login

Reasons for selecting MRC Solutions Considered 2 x ISP Based Companies MRC Reasons for selecting MRC Proven record with another Movex customer Lower Cost Greater Flexibility Faster Implementation iSeries-Specific Solution Experience of Movex (essential)

Movex Access for our customers via the web

Initial Requirements became Phase 1 Started July 2011 1st Order 10th October 2011

Hardware & Software Requirements ERP pSeries 520 OS: V5R4 Movex: 11.4 RPG Integration Server Windows 2K8 R2 Movex eCollaborator MSSQL 2008 Trade Web Server mPower Windows 2K8 R2 Apache Tomcat 6 Dev/Test Server Windows 2K8 R2 mPower Apache Tomcat 6

Secure Customer Login 3 Levels of login types Owner/Supervisor Branch View

Landing Page Header Menu Drill Through Left Hand Side Menu Training Video’s

Product List Page Dynamic Filter RRP, Trade & “Your Price” More Details Prices On/Off

Matrix Page for ordering Stock Availibility Shows Size/Colour

More Product Details Page

Order Lines Delivery Charges Edit Order Lines Go to checkout

Quick Order Entry Direct to Basket Uses Ajax technology for customers to enter in correct SKU’s Can use Matrix to pick multiple colour and sizes of same style code

Product Search Searches Only “Your” Items

Financial Account Summary Account Details & Balances Open Orders Invoices Statements

Financial Account Summary Account Details & Balances Open Orders Invoices Statements

Financial Account Summary Account Details & Balances Open Orders Invoices Statements

Financial Account Summary Account Details & Balances Open Orders Invoices Statements

Initial Requirements – Phase 2 Credit Card Module for Advance payment customers Admin Page to control what brands and Seasons to be shown Improved product searches & better navigation with Drill Through

Initial Requirements – Phase 2 Credit Card Module for Advance payment customers Live July 2012

Initial Requirements – Phase 2 Admin Page Account Creation Display Season Display Brands Status Descriptions

Benefits to Horseware Price Lists for all regions Dispatch – due to visibility of order status Reduction in phone calls from customers on queries on Orders and account information Product Assortment Groups implemented Standardisation of Delivery charges within Movex for different countries for showing free freight Product Code Creation improvement Product Ordering by customer online – removes double handling

Results to Horseware

Results to Horseware

Results to Horseware

Results to Horseware

Phase 3 Started October 2012 with Go Live Dec 2012 Agent Login Ability to view their customers open orders and accounts before visiting a customer Take Forward and/or Fill-In orders on behalf of their customers

After Phase 3 Alternatives Selling Discontinued stock (Status 50) Customer Favourites Promotions Stock inventory download showing Available or Limited Stock Bulk Upload (CSV, Txt or XML) for larger customers

Timeline Trade Web Site Live 10th October 2011 Credit Card Module July 2012 Agent Login Dec 2012 Enhancements Q1/Q2 2013 Timeline

Finally – the end Questions? www.horsewaretrade.com www.facebook.com/horseware www.twitter.com/horseware www.youtube.com/horsewareireland