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19 76 3.1 MOTORSPORT NETWORK AUDIENCE MILLION SESSIONS PER MONTH MILLION PAGE VIEWS PER MONTH MILLION HIGHLY ENGAGED FOLLOWERS ON SOCIAL MEDIA CHANNELS 47 global editions in 17 languages (as of 2017).

CONCEPT In collaboration with NASCAR, Motorsport.com proposes a unique, custom content campaign that leverages both platforms', brand-loyal audiences. By streamlining its marketing message across both NASCAR and Motorsport.com's readership, Hooters is granted unparalleled and targeted access to millions of engaged racing enthusiasts.

AUDIENCE 4 % 30 % Of NASCAR.com’s audience Visits Motorsport.com monthly Of Motorsport.com’s audience Visits NASCAR.com monthly These statistics open up a great opportunity for Hooters to reap the benefits of the NASCAR / Motorsport.com partnerships with enormous marketing power and the cost savings that will come with buying platforms under one deal.

CUSTOM CONTENT Motorsport.com is the standard bearer for providing great racing content. For the “Chase Wins” campaign, we will provide daily reminders throughout the campaign sending our readers back to the Hooters local establishments or take advantage of Hooters new delivery option! This coverage will be written by our team of tenured writers and editors and will be promoted on both Motorsport.com and NASCAR’s platforms.

SOCIAL MEDIA All content will be supported with regular posts throughout the flight period on Motorsport.com and NASCAR’s social media channels.

DISPLAY ADVERTISING Motorsport.com and NASCAR will include high impact display advertising on both platforms to further promote the Chase Wins campaign throughout the flight.

Overview Three weekly short form stories throughout the season promoting Chase Wins and Chase Weekly long form stories promoting Chase with Hooters branding Weekly paid social media activity directing Motorsport Network social audience to this content Display ads in Motorsport.com and Autosport.com’s NASCAR sections throughout the campaign with a minimum 40% SOV