© 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public DOCSIS 3.0: Delivering the Connected Life CCTA Conference January, 2009 John Horrobin Product Line Manager, CMTS BU Cisco Systems, Inc.

2 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public Agenda What is DOCSIS 3.0? New Services with DOCSIS 3.0 Deploying DOCSIS 3.0 Conclusions

3 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public Faster Speeds Better Multicast Why DOCSIS 3.0? More Devices

4 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public What is DOCSIS 3.0? DOCSIS 3.0 CMTS DS + US channel bonding IPv6 IP multicast with IGMPv3 SSM Downstream RFI AES and other security enhancements Network management enhancements Integrated or modular CMTS Supports DOCSIS 1.x/2.0/3.0 CMs DOCSIS 3.0 Cable Modem Minimum 4 DS + 4 US channels DS + US channel bonding IPv6 IP multicast Security enhancements Works with DOCSIS 1.x/2.0/3.0 CMTS

5 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public RF Gateway Universal Edge QAM Cisco DOCSIS 3.0 Solution CMTS Phase 1 88 DS channels 160 US channels Phase DS channels 160 US channels Phase DS channels 160 US channels Phase DS channels 480 US channels HFC EMTA 4X4 DOCSIS Phone Lines Cable Modem 4X4 DOCSIS 3.0 Residential Gateway 4X4 DOCSIS Phone Lines Wireless Modular DS channel Integrated DS channel Integrated US channel

6 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public DOCSIS 3.0 Benefits to Cable Operators New services to generate more revenue Improved bandwidth efficiency Increased service velocity Enables all-IP converged network Lower Capex and Opex Targeted upgrades Connecting Customers with a New Generation of Cable Services Business Ethernet Telepresence IP Video Ultra Broadband

7 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public How DOCSIS 3.0 Drives Revenue for Cable Operators Drive New Services Maintain Current Base D3.0 Value Drivers New Service Offerings Business Services Up Sell of Anchor Services Advertising Revenue Churn Reduction Improve the Bundle/ Cross Sell Services Enable Connected Home Services, N- screen services Ubiquitous services across devices Ultra HSD Data backup Telepresence Internet video downloadCable IP Video / IPTV Leverage D3.0 Bandwidth for targeted advertising Leveraging Tru2way and IP enabled advertising Internet video to the PC & other devices Ultra broadband from standard HSD Improve user experience Match or exceed competitors services

8 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public Video (CBR) Data Data + Video (VBR) Fat pipes are more efficient Dynamic bandwidth sharing on converged network CMTS supports variable bitrate video 50% more video streams with VBR encoding at equivalent CBR quality (with 4-ch bonding) Without expensive statistical remultiplexer Unprecedented bandwidth efficiency for triple-play services DOCSIS 3.0 Improves Network Efficiency in Delivering Converged Services

9 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public Enabling DOCSIS 3.0 with Lower Cost per Channel and Higher Density 1: High-density LC 5 Integrated 1.x/2.0 DS 20 Integrated 1.x/2.0 US 2: Wideband SPA 24 Modular DS with 3.0 DSCB 2 SPA per uBR : High-density SPA Carrier 6 SPA per uBR : Integrated 3.0 LC 20 Integrated 3.0 DS 20 Integrated 3.0 US 5: Modular 3.0 LC 72 Modular 3.0 DS 60 Integrated 3.0 US 0% 20% 40% 60% 80% 100% 120% Cost per Downstream Channel Density (Mbps per RU) CMTS Cost per Downstream CMTS Density

10 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public Emerging Markets APAC Current DOCSIS 3.0 Deployment Status Over 1 Million D3.0 CPE deployed on Ciscos CMTS North America Europe Slow DOCSIS 3.0 demand M-CMTS solution for D2.0 BW expansion enabling future D3.0 capability Over 600k D3.0 CPEs Plan to Cover 20% of Market Powercom

11 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public Agenda What is DOCSIS 3.0? New Services with DOCSIS 3.0 Deploying DOCSIS 3.0 Conclusions

12 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public New services, changes in traffic & consumer trends… Video in the Internet is driving bandwidth at 41% CAGR. By 2012, 50% of internet traffic is expected to be video Social Networking Streaming video CompetitionService Velocity N-screen, Place & Time shifting Ultra HSD Data Internet Video Growing Rapidly New Services Business Drivers To address these trends, SPs need a robust IP pipe with more bandwidth to and from the home – DOCSIS 3.0 provides the robustness & the needed bandwidth Source: Cisco

13 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public Personal Channels Multi-format Internet Streaming Photos Advanced Advertising Interactive TV Music Photos Internet VoD Multi-screen Delivery Personal TelePresence User Generated Content Web 2.0 Integration Social Interactive Transforming End User Experience DOCSIS 3.0 enables the delivery of Rich Media New Media Experience

14 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public Web 2.0 Communication TV Consumer Experiences More Visual, More Social, More personal Many Devices, One Experience From Social Rich Media Web 2.0 Personal Broadcast & More

15 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public Rapid EPG Customization Niche and Internet Content via XoD Support for Multiple Languages Integrate Voice, Video and Data Services IPTV for Cable Operators Leveraging the DOCSIS 3.0 Network – More services to more devices

16 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public The SP residential Opportunity Expand the Value of the Bundle View Personal Content on the TV Interactive & Community / Social Applications Internet & Premium Content Services Applications Service Providers could bundle rich applications with their DOCSIS 3.0 SPEED offering! Communications Showcase improvement in Service velocity and user experience anywhere, anytime, anycontent

17 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public Business Services DOCSIS 3.0 and bonded services present good entry opportunity for SMB market; and SMB will likely be the early adopter for bonded services Mbps HSD services Available DOCSIS 3.0 SMB Solutions: Multi-line VOIP IP Video service to SMB High bandwidth Ethernet over DOCSIS service – L2VPN Data back-up 6.1 million+ small businesses in U.S. today Source: Kagan Research, AMI Partners, Inc. 4/25/2007 Bonded DOCSIS 3.0 Data Service with VOIP – A Winning Combo for SMB

18 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public Agenda What is DOCSIS 3.0? New Services with DOCSIS 3.0 Deploying DOCSIS 3.0 Conclusions

19 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public CM Fiber Node 1 Fiber Node n DS Bonding Group 1 DS Bonding Group n CM Deploying Downstream Channel Bonding Integrated or Modular CMTS Integrated or Modular CMTS Video Headend Internet IPTV System VoIP System

20 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public CM Integrated or Modular CMTS Integrated or Modular CMTS Fiber Node 1 Fiber Node n Video Headend Internet IPTV System VoIP System DS Bonding Group 1 DS Bonding Group n Deploying Upstream Channel Bonding CM US Bonding Group 1 US Bonding Group n CM

21 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public CM Fiber Node 1 Fiber Node n RF Spanning Bonding Group 1 Bonding Group n Broadcast IPTV Services Broadcast IPTV with RF Spanning 8-ch Cable Modem Integrated or Modular CMTS Integrated or Modular CMTS Video Headend Internet IPTV System VoIP System

22 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public Agenda What is DOCSIS 3.0? New Services with DOCSIS 3.0 Deploying DOCSIS 3.0 Conclusions

23 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public Conclusions DOCSIS 3.0 enables a media-rich user experience with: Faster speeds More devices Service convergence DOCSIS 3.0 provides the tools required to build a scalable, efficient, cost-effective access network Cisco DOCSIS 3.0 solutions provide industry-leading scalability, density and cost performance Connecting Customers with a New Generation of Cable Services Business Ethernet Telepresence IP Video Ultra Broadband

24 © 2008 Cisco Systems, Inc. All rights reserved.C Cisco Public