Introduction to Marketing and Advertising Unit 1 Introduction to Marketing and Advertising

Contents Job advertisement & job description Collocation from the job ads. Companies involved in marketing & advertising Job responsibilities Business partner and the organigram Company’s brand values Vocabulary Structure Organogram /ɔː'ɡænəɡræm/ organization chart

Vocabulary draw up create advertise provide liaise market journalist support customer service commission research press releases trade fair/magazines

draw something up /drɔː/ v draw /drɔː/ drew /druː / drawn /drɔːn / to make or write sth. that needs careful thought or planning to draw up a contract/list

create create something to make something happen or exist The government plans to create more jobs for young people. Create a new directory and put all your files into it. /kri'eɪt/ creating

advertising / 'ædvətaɪzɪŋ / N [uncountable] advertise (V) /'ædvətaɪz/ v advertisement (n) /əd 'vɜːtɪsmənt/ BrE /¸ædvər'taɪzmənt/ NAmE the activity and industry of advertising things to people on television, in newspapers, on the Internet, etc A good advertising campaign will increase our sales.

provide to give something to somebody or make it available for them to use Synonym supply provide something for somebody We are here to provide a service for the public. provide somebody with something We are here to provide the public with a service. / prə'vaɪd / Verb provided /prə'vaɪdɪd/ providing /prə'vaɪdɪŋ/

liaise /li'eɪz / BrE /li'eɪz/ NAmE verb 1 [intransitive] liaise (with somebody) (especially British English) to work closely with somebody and exchange information with them He had to liaise directly with the police while writing the report. 2 [intransitive] liaise (between A and B) to act as a link between two or more people or groups Her job is to liaise between students and teachers. /li'eɪz / BrE /li'eɪz/ NAmE verb

marketing the activity of presenting, advertising and selling a company's products in the best possible way a marketing campaign She works in sales and marketing. Persuasion is one of the most valuable skills in marketing. /'mɑːkɪtɪŋ / N [uncountable]

journalist a person whose job is to collect and write news stories for newspapers, magazines, radio or television compare reporter / 'dʒɜːnəlɪst / BrE /'dʒɜːrnəlɪst / NAmE noun

support / sə'pɔːt /BrE /sə'pɔːrt/NAmE noun /sə'pɔːt /V    encouragement/money 1 [uncountable] support (for something) encouragement and help that you give to somebody/something because you approve of them and want them to be successful There is strong public support for the change. 2 [uncountable] sympathy and help that you give to somebody who is in a difficult or unhappy situation Her family and friends have given her lots of support. / sə'pɔːt /BrE /sə'pɔːrt/NAmE noun /sə'pɔːt /V NB: a knee/back support> CN

customer 1 a person or an organization that buys something from a shop/store or business They know me—I'm a regular customer. the customer service department / 'kʌstəmə(r) / BrE / 'kʌstəmər/ NAmE Noun

service /'sɜːvɪs / BrE /'sɜːrvɪs/ NAmE noun service /'sɜːvɪs /verb 1 [countable] a system that provides something that the public needs, organized by the government or a private company the ambulance/bus/telephone, etc. service Essential services (= the supply of water, gas, electricity) will be maintained. 2 (also Service) [countable] an organization or a company that provides something for the public or does something for the government the prison service the BBC World Service 3 [countable, uncountable] a business whose work involves doing something for customers but not producing goods; the work that such a business does financial services /'sɜːvɪs / BrE /'sɜːrvɪs/ NAmE noun service /'sɜːvɪs /verb

commission /kə'mɪʃn/ verb commission noun piece of art/music, etc. 1 to officially ask somebody to write, make or create something or to do a task for you commission somebody to do something She has been commissioned to write a new national anthem. commission something Publishers have commissioned a French translation of the book. The survey on consumer taste was commissioned by local stores. commission /kə'mɪʃn/ verb commission noun

research [uncountable] (also researches [plural] (especially in British English) a careful study of a subject, especially in order to discover new facts or information about it medical/historical/scientific, etc. research to do/conduct/undertake research /rɪ'sɜːtʃ / BrE /rɪ'sɜːrtʃ/NAmE /'riːsɜːtʃ/ BrE /'riːsɜːrtʃ/NAmE noun research /rɪ'sɜːrtʃ /NAmE verb  

Phrases press release (noun ) trade fair (noun ) (also trade show) an official statement made to journalists by a large organization, a political party or a government department The company issued a press release to end speculation about its future. trade fair (noun ) (also trade show) an event at which many different companies show and sell their products

Market & Advertising activities Which one is the most difficult to do in English? 1 Doing market research 2 Drawing up a marketing plan 3 Commissioning advertising 4 Talking to customers 5 Liaising with the sales department 6 Showing visitors around the company 7 Creating advertisements 8 Speaking to journalists 9 Providing support for customer service 10 Writing press releases 11 Presenting at a trade fair 12 Reading trade magazines