On behalf of Thomas FROEHLICHER Dean of KEDGE Business School Pierre CARIOU Associate Dean for Research Jacques-Olivier PESME Head of the W&S Academy

1st edition of a joint event 2

Thanks Many thanks to our partners: Cornell University (Gary Thompson and Bradley Rickard) EHL (Philippe Masset and Jean-Philippe Weisskopf) HKPU (Haiyan Song) Many thanks to our colleagues from KEDGE and other universities who accepted my invitation to present or review a paper: Guenter Schamel (U. of Bolzano) Andrew Plantinga (UC Santa Barbara) Florine, Hervé, Pierre, Samah, Tatiana, Anicia, Christophe, François. 3

Thanks Last but not least, I have a special debt to many precious colleagues from KEDGE who organized this workshop: Aurélie Daleau-Prouillac Catherine Daucourt Laura-Line Lemmel Patrice Malka Stéphanie Pallas Catherine Roques The financial support of …. is gratefully acknowledged : Wine and Spirits Academy (research center) KEDGE (communication) KEDGE (research) Thank you all for joining us today. 4

Workshop Two-day workshop – Three sessions – Four disciplines Economics Management Marketing Finance Varied topics in Wine Economics and Management: Wine tourism (2) Wine consumption (2) Firm performance (2) Wine judges (2) Land prices (1) Wine princes (1) 5

Goals Gather in the same place, every year, colleagues from the Wine and Hospitality Management Academic World: Exchange views Discuss research Develop a research network, collaborations, etc. Develop an Alliance of research between highly respected institutions Alliance (scope and goals) will be discussed this afternoon 6

Timing Each presentation will be given a 45 minute time slot: Presentation : 20 minutes Discussant : 5 minutes Questions : 20 minutes For other questions please see either : Laura-Line or Catherine 7