Professional Video Broadcast

One Stop Shop for Professional & Broadcast Video Hero Products Future Product LMH0394 3G-SDI Low Power Equalizer LMH0376 3G-SDI Low Power Reclocker LMH0387 3G-SDI Config I/O LMH1983 A/V Clock Generator

What is SDI? Professional video application for uncompressed video production and delivery Studio TV station

SDI and SMPTE SDI is an interface for uncompressed digital video transmission over coaxial cable SMPTE is a professional association which establishes standards, practices and guideline for motion picture and TV industry Video quality Standard Data rate Aspect ratio Video resolution Standard Definition (SD) SMPTE259M DVB-ASI 270Mbps 4:3 480i (525i) 576i (625i) High Definition (HD) SMPTE292M 1.485Gbps 1.483Gbps 16:9 720p 1080i 1080p 3G-SDI SMPTE424M 2.97Gbps

SVA’s SDI Family Members SPEED / Family Equalizer EQ Reclocker RC Cable Driver CD Serializer SER Deserializer DES Video Timing VT CONFIG I/O 3G/HD/SD LMH0395 LMH0394 LMH0384 LMH0344 LMH0356 LMH0346 LMH0307 LMH0303 LMH0302 LMH0340 LMH0341 LMH1983 LMH1982 LMH1981 LMH0387 HD LMH0044 LMH0034 LMH0056 LMH0046 LMH0202 LMH0002 LMH0040 LMH0050 LMH0041 LMH0051   SD LMH0024 LMH0074 LMH0036 LMH0026 LMH0001 LMH0070 LMH0071 Target Apps Broadcast video cameras, video capture, conversion, processing, editing and distribution equipment. Digital still & motion (prosumer) cameras

LMH0387 Configurable I/O with Integrated Return Loss Flexible I/O Solution LMH0387 Programmable as Rx or Tx Use a single BNC for either input or output BNC EQ Return loss network Cable Driver Industry’s only bidirectional SDI I/O integrates EQ, Cable Driver and return loss networks Rx Mode (EQ) Tx Mode (Driver) Return Loss Cable Reach 120m @ 3G 200m @ HD 400m @ SD 100Ω LVDS Rx outputs Auto sleep functionality Cable length indicator Fast rise/fall time (70 ps) Adjustable O/P amplitude Excellent waveshape Integrated return loss network 7dB margin to SMPTE specification Plug-and-play solution Faster time to market with fewer board spins 6

Competitive Comparison LMH0387 Specifications LMH0387 Config IO Gennum GS2984 EQ Mindspeed M21324 Bidirectional (EQ & Cable Driver) YES NO Integrated Return Loss Equalized Cable Length (meters) 3G: 120 HD: 200 SD: 400 3G: 140 3G: 100 Green = good Green = bad REMEMBER TO PICK THE BEST PART YOU CAN FIND FROM THE COMPETITOR WHEN COMPLETING THIS FORM! Only list the most important specifications/spec's that matter Benefits of LMH0387 1 IC + 1 BNC (vs. 2 ICs + 2 BNCs + 2 return loss networks) Meet SMPTE return loss spec with margin 7 7

LMH0394 Best-in-Class Adaptive Equalizer Longest Reach 3G: 200 m HD: 220 m SD: 400 m Lowest power 115mW at 2.5V Energy efficient 17mW in absence of signal 3 Gbps Cable Reach 100m 130m 160m 200m 150mW 210mW GS2974B GS2984 M21524 LMH0394 80mW Best combination of power & cable reach Power Consumption Timeline slide

LMH1983 3G/HD/SD Video Clock Generator with Audio Clock Features Generates SMPTE Video (3G/HD/SD) & Audio clocks Leading jitter performance: 40psp-p output jitter Low system BOM: Eliminates 3 external VCXO/PLLs Target Apps Broadcast video cameras, video capture, conversion, processing, editing and distribution equipment. Format converters: Provides simultaneous dual 3G/HD clocks needed by FPGAs for format conversion (3G & 3G/1.001) Audio embed/de-embed: Low jitter synchronous Audio and Video clocks generated Digital still & motion (prosumer) cameras Provides multiple top of frame pulses Top 5 Frequently Asked Questions from Customers: Question & Answer Additional Features: 9 9

LMH1983 Competitive Comparison Specifications LMH1983 Discrete Implementation Gennum GS4911 A/V PLLs Integrated with PLLs GS4911 VCXOs Low cost 27MHz VCXO ($2) Expensive 74MHz, 148MHz VCXOs Not needed Clock Cleaners Expensive clock cleaners needed GS4915 Overall BOM cost Low High Design Implementation Minimal FPGA programming Extensive FPGA programming to optimize loop parameters Output jitter 40ps Variable 240ps REMEMBER TO PICK THE BEST PART YOU CAN FIND FROM THE COMPETITOR WHEN COMPLETING THIS FORM! Only list the most important specifications/spec's that matter Green = good Green = bad 10 10