CA Latino Voters And Preschool HART RESEARCH ASSOTESCIA THETARRANCEGROUP Key findings from statewide survey Conducted July 2010 for

CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for2 Latinos In California Latinos already represent nearly a quarter (22%) of the registered voters in California. Starting in 2006, a majority of new registrants in California have been Latinos. Latinos will be California's largest ethnic group by 2020.

CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for3 Survey Methodology Statewide telephone survey conducted July 19 – 25, 2010, among 895 registered Latino voters in California. Bilingual interviewers were used for all interviews; 252 respondents took the survey in Spanish. Margin of error = ±3.4 percentage points.

CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for4 Summary Of Key Findings Education is a top priority for Latino voters as a pathway to opportunity, but Latino voters give California poor marks when it comes to providing those educational opportunities. Latino voters see preschool as a critical piece of the states educational mission and believe preschool provides important benefits to children. Latinos face multiple barriers to preschool, so even in the context of the state's fiscal challenges and competing priorities, Latino voters support expanding access to quality preschool. Latino voters support candidates who support preschool and early learning funding, and would oppose candidates who would decrease such funding.

CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for5 % saying each candidate description for governor/legislator appeals a great deal Believes education is the pathway to opportunity Will ensure children have opportunity to get a great education Will do whats best for CA families Knows/looks out for CA Latino community Will hold down taxes for average CA Wants to invest in infrastructure for CA future Fiscal conservative, will make needed cuts to balance budget Education Candidate Is Most Appealing

CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for6 Providing Latino children with same educational opportunities as others Giving children the opportunity to get a good education Providing children an education that will allow them to compete/succeed in todays economy Ensuring students are grounded in the basics of math, reading, writing State Receives Poor Marks On Education Excellent jobPoor jobNot sureGood jobFair job Evaluation of Californias Performance in Selected Areas

CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for7 Description of Preschool Programs: Organized learning programs outside the home for young children that help children develop social skills and introduce them to early reading and math Importance of Attending Preschool before Kindergarten Latinos Believe Preschool Is Important, Gives Children An Advantage Childrens Advantage in School after Attending Preschool Extremely important Very important Less important/ not sure 83% HIGHLY IMPORTANT Large advantage 86% CHILDREN HAVE ADVANTAGE Small advantage No advantage/ not sure

CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for8 Californias Efforts to Ensure Quality Preschool Available and Affordable to All California Not Doing Enough To Ensure Preschool Access How many families in your community have access to affordable quality pre- school programs? Doing too much 65% CA NOT DOING ENOUGH 72% HALF/FEWER HAVE ACCESS Not sure Doing right amount Not sure All/ most About half Less than half/ very few

CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for9 % saying each is a major reason why some children might not attend preschool Not enough affordable programs Three-hour programs not long enough for parents to work Parents not aware of available programs No programs in my community Teachers/staff dont speak Spanish Programs available here are poor quality or unsafe Better for kids to stay home with relatives until kindergarten Reasons Children Dont Attend Preschool

CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for10 Strong Support For Greater Preschool Investment, Even In Current Budget/ Economic Environment Support for CA Ensuring Low- Income Families Have Access to Voluntary, Quality Preschool Strongly favor 71% 84% Even though CA economy and budget are in bad shape, CA needs to continue to sup- port access to high-quality preschool to prepare children for success in kindergar- ten and beyond. 91% Strongly agree 75% FavorOpposeAgreeDisagree Total Favor Democrats Independents Republicans 87% 68% Total Agree Democrats Independents Republicans 94% 93% 76%

CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for11 Latino Voters Support Candidates Who Support Preschool & Early Learning Support for Candidate for Governor/Legislator who wants to: Much more likely 50% 13% 21% More likely to support INCREASE Funding For Preschool/Early Learning DECREASE Funding for Preschool/ Early Learning to Balance Budget Makes no difference Less likely to support 69% Much less likely 44% More likely to support Makes no difference Less likely to support 61% Total More Likely Democrats Independents Republicans 71% 67% 62% Total Less Likely Democrats Independents Republicans 65% 59% 52%

CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for12 Will lead California to a better future Focused on the right priorities Looking out for me and my family Shares my values Understands the Latino community Profile Of A Pro-Preschool, Early Learning Candidate How well does this describe a candidate who wants to increase funding to make quality preschool, early learning more affordable/accessible? Describes pro-preschool candidate very well Describes fairly well 78% 74% 69% 65%

CA Latino Voters And Preschool HART RESEARCH ASSOTESCIA THETARRANCEGROUP Key findings from statewide survey Conducted July 2010 for