Welcome to Utrecht and to the Netherlands ECOMM 2015 Welcome to Utrecht and to the Netherlands Jan-Bert Dijkstra Programme Director Optimising Use 20 May 2015

An integrated approach Look at the entire transport system: both demand and supply side and their interaction Focus on the user in both the problem analysis and the search for cost effective solutions Collaborate with all relevant actors

Optimising Use Government, regional authorities and businesses work together, Decide together And finance together

An integrated approach leads to smart solutions Even though new infrastructure will always be needed, we need to do more Other alternatives are often more cost-effective Alternatives can be found, and must be found