Cooperative Leadership Conference 2019 GROWMARK System Cooperative Leadership Conference 2019

Purpose: Leadership development Relationship building Industry perspectives FS/GROWMARK System information dialogue around strategies for shared success

Key Takeaways: The value of GROWMARK’s GROW Strategy: Commitment to creating an unsurpassed customer experience G: Raise the level of service from GROWMARK Employees to World Class in Members’ eyes R: Enhance Members’ profitability by delivering services and business consulting from GROWMARK that add real value O: Truly act as one System to maximize efficiencies and capture increased revenue for all W: Foster a culture of to create, share and develop breakthrough ideas that add profitability to the System

For the sake of System Success Focus for 2019 Program: Innovation Embrace Discover Capitalize For the sake of System Success

Key Takeaways: The pace and scope of change – TECHNOLOGY “We have to get comfortable with being uncomfortable” Digital strategies in agriculture are showing actionable in-season insights with a focus on grower ROI GROWMARK is building an Omni-channel approach to e-commerce for the entire enterprise in 2019 -- a portal not just to transact business, but focused on the customer experience

Embracing innovation – and the changes that come with it Focus for 2019 Program: Embracing innovation – and the changes that come with it Technology is developing at an accelerating rate of change…and becoming more democratized Meet your customer wherever and whenever they choose to do business Innovation is an Opportunity

Acceleration of Technological Innovation Technology is developing at an accelerating rate of change… NO. OF NEW INVENTIONS …and becoming more democratized 13,000 BCE 2,500 BCE 1800s 1960s 1970s 2000s 2010s First GM Crops Crop & Animal Domestication First insecticide: Sulfur First Mechanical Thresher First Chemical Fertilizer DNA Sequencing GPS-Enabled Gene-Editing

Meet your customer wherever and whenever they choose to do business. A new way to think of eCommerce, not as a stand alone initiative but as part of an integrated customer experience In-Person Farmer Online By Phone Meet your customer wherever and whenever they choose to do business.

Business Intelligence Key Takeaways: The pace and scope of change – SUPPLY CHAIN DYNAMICS Five drivers of supply chain performance Production Inventory Location Transportation Information 1. PRODUCTION 2. INVENTORY 5. INFORMATION Business Intelligence 4. TRANSPORTATION 3. LOCATION Drivers must be constantly adjusted for right mix of efficiency & responsiveness Michael Hugos

The pace and scope of change TRADE & THE US ECONOMY Key Takeaways: The pace and scope of change TRADE & THE US ECONOMY Urgency matters The ability to make decisions matter – China’s ability to make decisions without collaboration Use your voice/Run for office Engage to resolve You can reach an agreement based on mutual pain versus mutual agreement Big wins matter Made in America is still the most powerful brand Ron Kirk

The leadership challenge of innovation Key Takeaways: The leadership challenge of innovation Integrity – Work to gain trust, respect, admiration, & loyalty from those you lead, represent and sell to Optimism – Understand the powerful and practical implications of positive optimism in your leadership Service – Transformational leaders serve others Excellence – People go to people who excel in various areas of their lives Chris Widener

Key Takeaways: There is real, tangible value in maintaining an ‘overcomer’ attitude The word DEALT is like being dealt a hand of cards D = DREAMS E = EXCELLENCE A = ANALYSIS L = Loyalty T = Tenacity Richard Turner DEALT

Bottom Line The landscape is changing… The FS/GROWMARK System is a powerful force We will continue to grow & thrive in times of significant change & innovation when we: Create and nurture a culture of innovation Leverage data available to us in new and unique ways to our mutual benefit Engage together as partners in supply chain optimization and innovation for the ultimate benefit of our farmer-owners Let’s strengthen our moat – our durable competitive advantage – together as a System Jim Spradlin

Download a PDF of all of the presentations here.