Packaging and Labeling #4 Today I will: Take notes (for the final time this unit!) and begin preparation for game day. So I can: See the different strategies and types of packaging and labeling, understanding the wide array of choices associated with this aspect of Marketing. I will know I’m successful when: I now notice the choices companies make in packaging and labeling. Supplement your learning by reading pages 660 – 667 in Marketing Essentials

Packaging Integral part of product planning and promotion Package – physical container or wrapping for a product Integral part of product planning and promotion Why? The package is a selling tool fulfilling several functions . . . .

Functions of Packaging Promoting and selling the product Defining product identity Providing information Expressing benefits and features Ensuring safe use Bundling methods, container shapes & materials, verbiage all enhance the functions of packaging

Labeling 1) Brand 2) Descriptive 3) Grade Label – an information tag, wrapper, seal or imprinted message that is attached to the product. It’s main function is to inform customers about the product’s contents and give directions for its use. There are three types of labels . . . . 1) Brand 2) Descriptive 3) Grade

Assignment: Unit Study Guide Rest of the unit: Notebook due Monday Quizlet: “KW Marketing Branding” Wednesday Bring all materials to begin 3D package display project Take Test Thursday and Friday. Construction!!