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Summer Academy for Social Media Trainers in Local & Regional governments and businesses Groningen, May 2013

Davied van Berlo Frank Willems Initiatiefnemer Ambtenaar 2.0 en Pleio Directeur Lean Management Instituut

Overview Summer Academy 4

Overview Discovery DISCOVERY Monday 27 May 09.00 hrs Reception and start, location: Hanze UAS, Van OlstTower, room I 0.18 09.30 hrs introductory lectures about the theme: Discovery 12.30 hrs Lunch at the Atrium 13.30 hrs Workshops, presentations, discussions on issues regarding the own organisation, applying concepts into practice 18.00 hrs Culinary tour – pick up from Hampshire City Hotel DISCOVERY It begins by understanding your position in the social media landscape and grasping issues and opportunities of engaging in social media. This can involve a shift in your organization culture toward an open and participative government or business.

Introductory lectures Davied van Berlo http://bit.ly/socmedconference Frank Willems

Overview Discovery DISCOVERY Monday 27 May 09.00 hrs Reception and start, location: Hanze UAS, Van OlstTower, room I 0.18 09.30 hrs introductory lectures about the theme: Discovery 12.30 hrs Lunch at the Atrium 13.30 hrs Workshops, presentations, discussions on issues regarding the own organisation, applying concepts into practice 18.00 hrs Culinary tour – pick up from Hampshire City Hotel DISCOVERY It begins by understanding your position in the social media landscape and grasping issues and opportunities of engaging in social media. This can involve a shift in your organization culture toward an open and participative government or business.

Overview Discovery DISCOVERY Monday 27 May 09.00 hrs Reception and start, location: Hanze UAS, Van OlstTower, room I 0.18 09.30 hrs introductory lectures about the theme: Discovery 12.30 hrs Lunch at the Atrium 13.30 hrs Workshops, presentations, discussions on issues regarding the own organisation, applying concepts into practice 18.00 hrs Culinary tour – pick up from Hampshire City Hotel DISCOVERY It begins by understanding your position in the social media landscape and grasping issues and opportunities of engaging in social media. This can involve a shift in your organization culture toward an open and participative government or business.

Discussion: your organisation 1. Internal analysis: • How social media ready is your organisation? • How is your organisation culture and employee readiness? 2. External analysis: • What organisational trends do you see? • What changing relationships is your organisation witnessing? • How social digital are your target groups?

Assignment How can your organisation improve its position in the network society? Name three examples and present them to the group. Open Networked Individual Internal 1 2 3 External 4 5 6 Intergovernmental 7 8 9

Questions and Remarks