Jessica Wieder U.S. Environmental Protection Agency

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Presentation transcript:

Radiation Communication: Implementing Best Practices from Around the Globe Jessica Wieder U.S. Environmental Protection Agency Center for Radiation Information and Outreach wieder.jessica@epa.gov 202-343-9201

International Symposium on Communicating Nuclear and Radiological Emergencies to the Public International Atomic Energy Agency October 1-5, 2018 Vienna, Austria

Join at slido.com #NREP

“No country is an island. We have the same concerns “No country is an island. We have the same concerns. Same challenges to face.” Ms. Vasiliki Tafili, Greek Atomic Energy Commission, Public Information Specialist

"Go where the people are. To the channels they are using "Go where the people are. To the channels they are using. The people they trust. Not the people you trust.” Dr. Gaya Gamhewage, Infectious Hazard Management and Risk Communications, World Health Organization

Develop social media plans

Identify “fringe amplifiers” Play Stacked video clip after this slide. Transition from who says it to what we say. Video clip that highlights that it as important as accuracy is, the words we use are very important to audience comprehension.

How much radiation is safe?

What makes units important to the public? They know what the unit means They know what a number and unit mean together (is it big or little) They know what actions need to be taken, if any They know the consequences of taking or not taking the action What makes units important to the public?

620 millirem = 6,200 microsieverts Radiation levels mentioned in WSJ’s March 15, 2011 article “Radiation’s Effect Depends on Amount” Average annual U.S. radiation dose 620 millirem = 6,200 microsieverts CT can 1,500 microsieverts Full set of dental x-rays 400 microsieverts NRC limits for workers 50,000 microsieverts/year Levels at Fukushima on March 14, 2011 morning 3,130 microsieverts/hour Levels at Fukushima on March 14, 2011 later in the morning 326 microsieverts/hour No data to reliably estimate the occurrence of cancer < 100,000 microsieverts Alter body chemistry 5-10 rem Cause nausea and fatigue 55 rems (1 rem = 10,000 microsieverts) Cause vomiting and hair loss 70-75 rem Death in two months 400 rem

Do NOT make the public do math Should we have a unit policy?

Exercise, Exercise, Exercise

Join at slido.com #NREP

Which of the following gaps should be the communication priority for the radiological emergency response community? Developing social media plans Identifying "fringe amplifiers" Answering "How much radiation is safe?" Setting a unit policy Exercising how we execute radiation communication

https://www.iaea.org/sites/ default/files/19/01/cn-265- report.pdf