Managerial Decision Making

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Presentation transcript:

Managerial Decision Making The act of choosing one alternative from among a set of alternatives Major steps in the managerial decision-making process Copyright © Cengage Learning. All rights reserved.

Managerial Decision Making (cont’d) Identifying the problem or opportunity Problem The discrepancy between an actual condition and a desired condition Opportunity A “positive” problem Problem-solving impediments Preconceptions about the problem Focusing on unimportant matters while overlooking significant issues Analyzing symptoms rather than causes Failing to look ahead Copyright © Cengage Learning. All rights reserved.

Managerial Decision-Making Process (cont’d) Generating alternatives Brainstorming Encouraging participants to come up with new ideas “Blast! then refine” Reevaluating objectives, modifying them if necessary, and devising a new solution Selecting an alternative Satisficing Choosing an alternative that is not the best possible solution, but one that adequately solves the problem Copyright © Cengage Learning. All rights reserved.

Managerial Decision-Making Process (cont’d) Implementing and evaluating the solution Requires time, planning, preparation of personnel, and evaluation of the results An effective decision removes the difference between the actual condition and the desired condition If a problem still exists, managers may Decide to give the chosen alternative more time Adopt a different alternative Start the process all over again Copyright © Cengage Learning. All rights reserved.