NASW-NJ Unit Leader Orientation Unit Orientation 2018-2019 Overview of NASW-NJ Unit Leadership Responsibilities and Resources Ideas for Unit Activities and Examples Included Tips for Marketing Group Email Guidelines Incentive Program Training Power Point available online NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

NASW-NJ Unit Leader Orientation Table of Contents Overview Slide 1 Table of contents Slide 2 NASW-NJ Mission Statement Slide 3 NASW-NJ Board of Directors Slide 4 Role of Regional Representatives Slide 5 Regional Map Slide 6 NASW-NJ Committees Slide 7 Unit Leaders Slide 8 Role of Unit Chair and Co-Chair Slide 9 Role of Steering Committee Slide 10 Information and Forms Slide 12-13 Unit Events: The Basics Slide 14 Next Steps: Planning Your Event Slide 15 Tips Slide 16 Topics of Interest Slide 17 Unit Event: Announce Your Event Slide 18 Unit Event: Hosting Slide 19 Communication with Members Slide 21-23 Continuing Education Events Slide 25 Recruitment & Retention Slide 26 Unit News and Stories Slide 27 How to Make Use of Marketing Slide 28 CEU Incentive for Unit Leaders Slide 30 Chapter Support Slide 32 Contact Information Slide 33 NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

NASW-NJ Mission Statement The New Jersey Chapter of the National Association of Social Workers is a diverse membership organization that promotes, develops, and strengthens the professional practice of social work and social workers. Through advocacy and public policy, NASW-NJ affects progressive social change and social justice for individuals, families, and communities. NASW-NJ Unit Leader Orientation

NASW-NJ Board of Directors President: Dr. Tawanda Hubbard President-Elect: Nkechi Ugoji 1st Vice President: Jessica Taylor-Bashshar 2nd Vice President: Jenny Conger Secretary: Pat Spencer Northwest Regional Rep: TBD - Sussex/Warren, Somerset/Hunterdon and Morris Northeast Regional Rep: Kimberlee Van Burch - Bergen/Passaic, Essex, Hudson and Union Central Regional Rep: Frank Greenagel - Middlesex, Mercer/Burlington, Monmouth/Ocean Southern Regional Rep: Jeffrey Hanna - Camden/Gloucester/Salem, Atlantic/Cape May/Cumberland Graduate Student Rep: Anthony Francis Undergraduate Student Rep: Christopher Simmons NASW-NJ Unit Leader Orientation

Role of Regional Representatives Will serve as the Board liaison to Unit leaders (Chair, Co-chair, Steering Committee). When a position becomes vacant, will help identify potential Unit leaders. Will attend Unit event(s) organized by a new Unit leader (when possible) and help leaders develop a Steering Committee for their Unit (if needed). Will help “roll out” new ideas/programs in their regions/Units (e.g. promoting Prospective SW program, share information re: Conference and CE programs, etc.). Will assist in bringing Unit leadership from their Region to report at Board events (each Unit to report annually). NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

Regional Map Northwest Region include the units of Sussex/Warren, Hunterdon/Somerset & Morris. Northeast Region include the units of Bergen/Passaic, Essex, Hudson & Union. Central Region include the units of Monmouth/Ocean, Mercer/Burlington & Middlesex. Southern Region include units of Camden/Gloucester/Salem & Atlantic/Cape May/Cumberland. NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

NASW-NJ Unit Leader Orientation NASW-NJ Committees Executive Committee  Diversity and Leadership Committee Finance Committee Membership Committee Continuing Education Program Committee Continuing Education Approval Committee Ethics Committee Legislative and Social Action Committee (LASA) Political Action for Candidate Election Committee (PACE) Chapter Committee on Nominations and Leadership Identification (CCNLI) NASW-NJ Unit Leader Orientation

NASW-NJ Unit Leader Orientation Unit Leaders Unit Leaders are vital to the success of our organization! Unit Leaders are one of the many volunteer leadership roles within NASW-NJ that helps augment the work of paid staff, allowing NASW-NJ to provide regional events and programming for social workers across New Jersey. Thank for choosing to give your time and talent to support our members! NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

Role of Unit Chair and Co-Chair One year commitment Plan and host events/activities for your Unit at least four (4) times a year Communicate NASW news and information to members in conjunction with Regional Representatives Communicate Unit news and information to Chapter office to highlight in NASW publications Welcome new members in your unit and encourage others to join Encourage members to run for office and nominate members for NASW awards NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

Role of Steering Committee A Steering Committee consists of 2-3 Unit members who assist the Unit Leaders with planning and hosting Unit activities and events Provide event refreshments, assist in finding event locations and speakers, generate service project ideas, contact new members, and PR The Committee helps to engage Unit members and develop future leadership NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

NASW-NJ Unit Leader Orientation Questions NASW-NJ Unit Leader Orientation

NASW-NJ Unit Leader Orientation Information and Forms Our Unit Leader Toolkit will provide you access to forms, documents, information and resources you will need as Unit Leader. Please let us know if there is anything we can create or provide that will help you in your role! Unit Leader Toolkit: Visit www.naswnj.org Hover over “About Us” and click on “Units” Click on “Unit Leader Toolkit” on the right side Log in with username and password. Important documents & forms you will need: Event Announcement Request Form Event Summary Form Request for Payment (RFP) – reimbursement for refreshments (there is a $7.50 budget per attendee) Event Sign-in Sheet – confirms who attended (Unit Leaders must sign in too!) NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

NASW-NJ Unit Leader Orientation

Unit Events: The Basics Types of Events Networking, social, educational, continuing education, social work month event, advocacy, public service, or volunteer Location to Host & Time Assisted living facilities, libraries, non-profit organizations, Chapter office, restaurants Events run 2 hours, weekday evenings Choose a Topic & Invite a Speaker Unit member, Chapter staff, social work or other professionals Involve Your Members Ask for ideas Invite them to join Steering Committee Encourage them to bring a friend (non-members can attend one event before they are asked to join.) NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

Next Steps: Planning Your Event Find this checklist under Unit Leader Toolkit on our website! Before Event ☐ Submit Event Announcement Form on website Staff will post event on NASW Calendar and send Unit Chairs the calendar link Chapter will promote event in newSWire™ and Facebook ☐ Send 1st email to unit to announce event Include the calendar link and ask members to register online Promotion should not imply endorsement of a specific person, product, or service by NASW or NASW-NJ ☐ Send 2nd email to unit w/event information 2 weeks before event ☐ Send email reminder to unit members a couple of days before event ☐ Designate a greeter for the meeting Greeter can be Unit Chair, Co-Chair, Steering Committee Member or Member at Large   Day of Event ☐ Request event registration numbers from Membership Coordinator via email ☐ Pick up light refreshments for meeting ☐ Print and bring sign-in sheet ☐ Put out signs directing participants to meeting room After Event ☐ Submit sign in sheet and request for payment (RFP) to office ☐ Submit Event Summary Form on website ☐ Email pictures to Membership Coordinator NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

NASW-NJ Unit Leader Orientation Tips Ask your fellow Unit Leaders for assistance via email naswnj_unit_leaders@googlegroups.com Utilize Steering Committee members for assistance Use the Annual Planning Calendar and plan a few months out Submit request form to host CE event HERE Consider working with other Units to share a program Consider working with the local Private Practice Special Interest Group to share a event Review list of creative suggestions (in progress) for your Unit from other Unit Leaders NASW-NJ Unit Leader Orientation

NASW-NJ Unit Leader Orientation Topics of Interest Bullying Disaster Relief Self Care Collaborative Divorce Addiction Parenting Body Image Generation RX Social Media and The Law Compassion & Choices - End of Life Choices Foster Care Mental Health Host a joint meeting with your local NASW-NJ Private Practice Group (PPSIG) Contact Christina Mina (cmina.naswnj@socialworkers.org) for more information. NASW-NJ Unit Leader Orientation

Unit Event: Announce Your Event Schedule & Promote Your event to NASW Members (in this order please): Fill out the Meeting Announcement online form (available in Unit Manual) at least 30 days prior to the event Staff will post event on NASW Calendar Send an email to your Unit Members to announce event; include the Calendar Link and ask members to register online; ALSO be sure to include “NASW-NJ” in the subject line. Chapter will promote event in newSWire™ Send out 2 reminder emails to your Unit members: one two weeks before the event and another a few days before event Promotion should not imply endorsement of a specific person, product, or service by NASW or NASW-NJ. **IMPORTANT – We recommend that you send email from the email address NASW-NJ has on file, otherwise your email will not be transmitted. NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

NASW-NJ Unit Leader Orientation Unit Event: Hosting Provide networking time before event. Meet and welcome 1st time attendees Welcome & Introductions – (Photo opportunity. Specifically welcome new Members/students/new attendees. Invite sharing from all: where do you work? What is your NASW involvement?) Welcome Regional Rep and/or NASW-NJ Staff (if present) Share NASW/NASW-NJ News & Upcoming Events with attendees from newSWire™ (if no Regional Rep or Staff) Purchase simple refreshments (maximum $7.50 per person) based on headcount Sign-in sheet (available in Unit Manual) Talk with new members, students, 1st time attendees at the end of the event. Encourage them to return for other events! Fill out event summary online form (available in Unit Manual) Send an email to Ashley Rifkin arifkin.naswnj@socialworkers.org with pictures you have from the event (no PDFs please) NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

NASW-NJ Unit Leader Orientation Questions NASW-NJ Unit Leader Orientation

Communication with Members Unit Leaders are responsible for: Sending a monthly welcome email to new NASW-NJ members Membership Coordinator sends an email to all Unit Leaders around the 5th of each month with a list of new members and instructions for emailing Promoting unit events via email Be sure to email unit members to announce upcoming events and to remind/encourage them to register at least 3 times before event Tools for emailing: Group Email through Chapter Website (see next slide for instructions) One way communication with members. You can email them but members can only reply to sender. Chapter staff can use this too! Tips for emailing: Email should be easy to read and informational Less is more! Use bullets for easy reading Be sure to include “NASW-NJ” in the subject line of your emails If you are asked to send out an advertisement, please have the individual who asked contact Willis Williams, Administrative Assistant wwilliams.naswnj@socialworkers.org for information about advertising. Please include the following standard message in all email: “Please add us to your address book, and go to the website at www.naswnj.org , click on the “event” link to view upcoming events. NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

Communication with Members Group Email Instructions You can send email to your members via the email feature on the chapter’s website. Please follow the instructions below: After you log in you will be at your profile page Under “My Profile” select “Groups” Select Your Unit’s name At the “Unit Name” page select “Options” icon (looks like a tool wrench) At the drop down window select “Email All Group Members” Compose email Preview your email Send or Submit your email RSVP Public Results link will be sent to Unit leader to view member RSVPs. NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

Communication with Members Sample Email Subject Line: NASW-NJ Sussex/Warren Unit event Body of Email: Sussex/Warren Members, Please join us for our next Unit event on Wednesday, August 21st from 6-8pm, at Warren County Library Sandy Jones will be speaking on Cognitive Behavior Therapy and Adolescents Refreshments will be served. Come early to network! Please RSVP at: http://www.naswnj.org/cde.cfm?event=257111 Include the following standard message: “Please add NASW-NJ to you address book” NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

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Continuing Education Events Units can offer CEU events as a way to encourage attendance and recruitment Two CEU workshops exclusive for the Unit each year Submit a request HERE, at least 60 days in advance, to discuss topics and schedule program Identify and reserve free location (minimum of 30 seats). Check with your Unit members ~ they often have ideas for program locations including agencies, schools or libraries Chapter will promote event ONLY to Unit Members Promote your event to your members through your Group Email Chapter will mail CEU materials and instructions to Chair Remember: Non-members will pay $30 at the door NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

Recruitment & Retention Member Requests Forward all member requests to Membership Coordinator to resolve. For example: Change of email Change of address Add to/Remove from listserv Advertising requests Other requests New Members You will receive reports (of your new members) once a month from Membership Coordinator Call and/or send an email to new unit members once a month. Introduce yourself, welcome members, and invite them to your next event ASK UNIT LEADERS TO ASK THEIR (NEW) UNIT MEMBERS IF THEY RECEIVED “WELCOME” LETTER FROM THE CHAPTER VIA EMAIL OR HARD COPY?? Please advise any members who say they are not receiving emails to check their spam filters and to add emails from the listserv to the “safe sender list” Leadership Continuity Encourage & nurture consistent attendance Discuss topics of interest to attendees Recognize & mentor potential unit leaders Establish Steering Committee to provide leadership opportunities to others; encourage consideration of leadership position. NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

NASW-NJ Unit Leader Orientation Unit News and Stories NASW-NJ has 2 promotional formats: newSWire™ - Weekly electronic newsletter FOCUS - Electronic and hardcopy newsletter published bi-monthly Tell us about your Unit! Provide unit event information and photos for publication Submit article about Unit activities Encourage members to write an article about issues/areas of interest Submit article for publication in FOCUS and/or National NASW NEWS NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

How to Make Use of Marketing NASW-NJ has multiple ways to market unit events: newSWire™ FOCUS NASW-NJ website Facebook LinkedIn NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

NASW-NJ Unit Leader Orientation Questions NASW-NJ Unit Leader Orientation

CEU Incentive for Unit Leaders Unit Leadership Training = 1 CEU Voucher 4 Unit events = 1 CEU Voucher You may receive a maximum of 5 CEU Vouchers during any given fiscal year CEU Vouchers are not redeemable for the Annual Conference or special CEU events. CEU Vouchers may not be transferred to other members. 1 (Fall) Training = 1 CE Voucher 1 (Spring) Training = 1 CE Voucher 4 Unit Events (Sept-Dec) = 1 CE Voucher 4 Unit Events (Jan-Apr) = 1 CE Voucher 4 Unit Events (May-Aug)= 1 CE Voucher TOTAL (Maximum) = 5 CE Vouchers per year In an effort to show our appreciation for all of the work that you do as Volunteer Staff all Unit Leaders who attend this training will receive a voucher redeemable for use towards 1CEU. We will have 2 training sessions per year for which you will receive a voucher for use towards one CEU. An additional CEU Voucher will be given to each Unit leader who hosts 4 Unit events of any kind during the fiscal year. Unit leaders may receive up to 5 CEU Vouchers in a given fiscal year culminating from 2 trainings and 12 Unit events. These vouchers will be redeemable at NASW-NJ CEU events that may be held throughout the year, they may not be used for the Annual Conference or NASW-NJ events designated as “special” events. NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

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NASW-NJ Unit Leader Orientation Chapter Support How Can We Help You? Staff can attend and speak at Unit events regarding all aspects of NASW/NASW-NJ activities and benefits Staff can respond to requests from Unit Leaders and Members Staff can assist with identifying speakers for Unit Meetings & CE programs Staff can promote Unit events on website and through newsletters NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation

Questions? Please ask the Chapter Membership Team! Contact Information Questions? Please ask the Chapter Membership Team! Ashley Rifkin, Membership Coordinator arifkin.naswnj@socialworkers.org 732.296.8070 X119 Christina Mina, Director of Member Services Cmina.naswnj@socialworkers.org 732.296.8070 x117 NASW-NJ Unit Leader Orientation NASW-NJ Unit Leader Orientation