All 4 Quarterly Update Q3 2018

All 4 remains the no. 1 platform for young, upmarket audiences In Q3 2018, the total registered users on All4 stands at 18.4 million people All 4 is the no. 1 reaching video on demand platform for young audiences, reaching 32.9% of 16-24’s, and 31.9% of 16-34’s The platform attracts an upmarket audience, with 61% of the viewers falling into the ABC1 category (above the 55% average for all Adults) , and reaches 24% of them each month Source: IPA Touchpoints 2018: Reach = used in the last month. Base = 16+

All 4 has high reach for key audiences Monthly Reach (%) Source: IPA Touchpoints 2018: Reach = used in the last month. Base = 16+

…and is the no.1 platform for young, upmarket audiences Source: IPA Touchpoints 2018: used All 4 in the last month. Base = 16+

The All 4 profile is young and upmarket Source: IPA Touchpoints 2018: used All 4 in the last month. Base = 16+

The All 4 audience is commercially receptive 100 = All Adults Source: GB TGI Q4 2018: 07/17 – 06/18, reach = current use. Base = 16+