The Bulletproof Client Retention Plan

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Presentation transcript:

The Bulletproof Client Retention Plan E-mail Direct Mail Phone Social Media Galand Haas Keller Williams Realty

The two words that are key elements to success with client retention! Persistence Consistency

A database (contact management system) that supports E-mail blast, direct mail and phone is a must.

Who Gets Touched On Objective is to continually build database **** All Clients ** All Prospects * Entire email database (internet leads) ** Sphere of influence ** Team members sphere of influence **** Orphaned buyers (from listing sales) * Out-of-area Real Estate Agents Objective is to continually build database * = Email only ** = Email Newsletter – direct mail **** = Email Newsletter – direct mail Phone call Coupons

E-mail Touch Weekly Real Estate Update Monthly E-mail Newsletter

Weekly Real Estate Update E-mail

Weekly Real Estate Update E-mail

Monthly E-mail Newsletter

Direct Mail Monthly Newsletter Contest

www.FastNewsletters.com

Direct Mail Monthly Newsletter

Direct Mail Coupon Cards

Direct Mail More Coupon Cards

Direct Mail Pumpkin Pie Christmas Giveaway (at the office)

Phone Twice per year Script Script

find them on social media 4 times per year find them on social media Connect on: Facebook Twitter LinkedIn Google+

Two Bonus Touches! Football magnet Calendar magnet

BE CONSISTENT

name and e-mail address: Do you want to receive my weekly and monthly e-mail blasts? Send me your name and e-mail address: galand@galandhaas.com