2016 Workplace Campaign Report Public Campaigns $404,578.01 Private Campaigns $368,026.53 Still waiting on final totals but already exceeded goal Goal: $388,757.23 Total to Date: $404,578.01 Difference: +$15,820.78 Public Campaigns Include: City of Madison, Dane County, Combined Federal, MATC, Monona Grove, MMSD, Partners in Giving (SECC-Dane County), SECC Statewide Near final numbers and just short of goal Goal: $371,275.00 Total to Date: $368,026.53 Difference: ($3,248.47) Private Campaigns include 116 private workplaces (including 46 member groups)
Total Campaign Revenue Note that overall revenue has mostly hovered between $750K-$800K the last few years Private $339,527.49 $344,605.66 $386,892.45 $369,140.29 $368,026.53 Public $430,599.44 $422,792.08 $428,209.29 $384,187.74 $404,578.01 Total $772,138.93 $769,410.74 $817,115.74 $755,343.03 $774,620.54
Campaign Revenue per Year by Sector Public campaign dollars continue to slowly decline while private campaigns have room for growth. Private $339,527.49 $344,605.66 $386,892.45 $369,140.29 $368,026.53 Public $430,599.44 $422,792.08 $428,209.29 $384,187.74 $404,578.01 Total $772,138.93 $769,410.74 $817,115.74 $755,343.03 $774,620.54
Contributing Factors for 2016 Staff transitions at CSW UW Medical Foundation dropped from the private campaigns and joined the public campaigns Continued trend of decrease in workplace campaign fundraising Continued turnover in campaign sites Staff transitions at CSW on campaign development and acquisition UWMF dropped from the private campaigns and joined the public campaigns (Partners in Giving) meaning a loss of prominence and less control over our message There appears to be a continued trend of decrease in workplace campaign fundraising Continued turnover in campaign sites; need to continue accessing New Campaigns to offset
Positive Engagement in 2016 + ahead Monthly Coordinator E-Tips now year round Campaign Development Committee matchups Member engagement on new campaign acquisition Relationship development with corporate leadership Increase communication with Payroll/Coordinators/HR Member support and assistance in donor engagement and stewardship Monthly Coordinator E-Tips now year round Campaign Development Committee matchups with top campaign sites to increase communication Member engagement on new campaign acquisition Continued relationship development with leadership at top campaign sites to gain more recognition and corporate gifts Increase communication with Payroll/Coordinators/HR to ensure pledge fulfillment Continued member support and assistance in donor engagement and stewardship around campaigns to sustain donor retention
Top 10 Private Campaign Sites Organization 2016 #Employees 2016 Part. % 2015 Part. % 2016 Employee $ Total 2016 SpecEvntTotal 2016 Corp. Giving Total 2016 Overall Total 2015 Overall Total $ Diff % Diff. 16 v. 15 Promega Corporation 850 6% 5% $24,277 $ - $24,277.00 $48,554.00 $48,016.00 $538.00 1% Raven Software 229 18% 19% $16,368 $ - $7,500.00 $23,868.00 $23,967.00 $(99.00) 0% UWCU 475 11% 9% $9,920 $- $9,920.00 $19,840.00 $ 7,836.00 $12,004.00 153% Wegner CPAs 86 30% 35% $8,061 $128.00 $6,941.00 $15,130.00 $13,177.84 $1,952.16 15% GLHEC 951 7% $10,443 $2,347.01 $12,790.01 $16,231.28 $(3,441.27) -21% WFAA 290 24% 27% $12,653.50 $89.00 $12,742.50 $12,788.30 $(45.80) WCCF 12 100% 110% $9,444.75 $ - $9,444.75 $8,404.34 $1,040.41 12% Spectrum Brands 600 3% $9,254.00 $9,254.00 $3,482.00 $5,772.00 166% Monona State Bank 100 34% $6,443.50 $2,500.00 $8,943.50 $10,165.62 $(1,222.12) -12% WEA Trust 275 $7,755.00 $274.30 $8,029.30 $4,280.00 $3,749.30 88% UWCU matching gifts—huge impact Deeper relationships built from the Campaign Coordinator Breakfast WEA Trust, KW2, UWCU Bright spots with huge growth in a few top campaign sites Bright spots with huge growth in a few top campaign sites UWCU matching gifts—huge impact Deeper relationships built from the Campaign Coordinator Breakfast WEA Trust, KW2, UWCU
New Campaigns Presentation http://prezi.com/ki8ydaq3z2we/?utm_campaign=share&utm_medium=copy