Designing Effective Surveys with Qualtrics

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Presentation transcript:

Designing Effective Surveys with Qualtrics Gareth Johns IT Skills Development Advisor

Today’s Aim Use Qualtrics software to create, distribute and analyse surveys that effectively capture the data you require.

Qualtrics Survey cardiffmet.qualtrics.com Qualtrics tinyurl.com/CMet-Survey What do we know about Qualtrics? [Survey platform for Cardiff Met staff and students. Hosted solution – software and data is stored on Qualtrics servers in Ireland. Complies with Data Protection Act. Who’s used Qualtrics before? – Let’s do a quick survey to find out! cardiffmet.qualtrics.com

Likert scale A Likert scale can be used to measure behaviour and (especially) attitude. Comprised of several Likert items; statements that respondents evaluate and respond to – typically by agreeing or disagreeing. Likert scales can be used to effectively measure behaviour and attitude. Especially good for attitude questions because we can use multiple statements to measure different facets of an attitude. Minimises bias as subjectivity of the wording of each question is less influential on overall result.

Recap You should now be able to: Use Qualtrics to create a range of question types, including: Multiple Choice and Matrix Tables Utilise survey logic to adjust survey flow and question content, as determined by earlier responses. Customise the Look & Feel of a survey. Distribute a survey through anonymous distribution and social media. View and download survey response data. Create simple reports to present survey data. Touch briefly on “View, download and create basic reports of survey data”

Survey Methodology Qualtrics resources - https://www.qualtrics.com/support/research- resources/survey-basics/ Books Blair, J., Czaja, R., Blair, E. (2014) Designing Surveys: A Guide to Decisions and Procedures. London: Sage Publications. Oppenheim, A. (1992) Questionnaire Design, Interviewing and Attitude Measurement. New edition. New York: Cassell Brace, I. (2008) Questionnaire design: how to plan, structure and write survey material for effective market research. Kogan Page: London. Visser, P., Krosnick, J., Lavrakas, P. (2000). ‘Survey research’ in Reis, H. ; Judd, C. (eds) Handbook of research methods in social and personality psychology. , (pp. 223-252). Cambridge University Press New York

Additional Information Session hand outs and other resources available at: study.cardiffmet.ac.uk/Help/Training/

Contact Us training@cardiffmet.ac.uk 029 2041 7000 7000 Live Chat available on Help Centre. Visit the IT Advisors in the Learning Centres. Visit an IT Advisor in the Learning Centres