How PR Can Take Control of Integrated Marketing Lincoln Chapter of the American Marketing Association

COLD STONE VISION The world will know us as The Ultimate Ice Cream Experience by making us the #1 best-selling ice cream brand in America by December 31, 2009 Cold Stone Creamery

MARKETING PHILOSOPHY What others say about Cold Stone Creamery is more important than what we say about ourselves Cold Stone Creamery

THE POWER OF PR Today's world leading companies and brands are using public relations to add power and persuasion to all of their marketing messages Cold Stone Creamery

THE POWER OF PR Information builds credibility with sophisticated and skeptical consumers Cold Stone Creamery

THE POWER OF PR Long viewed as the most trustworthy source of information about products, services and companies, PR can effectively reach targets where other marketing communication tools fall short Cold Stone Creamery

INTEGRATED MARKETING Understanding target audiences Determining audience needs Creating a compelling message Developing a strategy to create awareness Communicating benefits Instilling motivation Engaging audiences with compelling messages Cold Stone Creamery

INTEGRATED MARKETING Creating synergy builds brand recognition, engages target audiences, and can drive sales Cold Stone Creamery

The process of creating synergy can sometimes lead to PR’S ROLE The process of creating synergy can sometimes lead to turf battles… Cold Stone Creamery

FRUITCAKE FREEDOM Cold Stone Creamery

MARRIAGE OF FLAVORS www.myspace.com/icecreamwedding Cold Stone Creamery