Brainjar’s SeVEN RULES FOR WEBSITE SUCCESS

Brainjar’s SeVEN RULES FOR WEBSITE SUCCESS

Brainjar’s SeVEN RULES FOR WEBSITE SUCCESS 3 Myths 7 RULES 3 TRICKS BRAINJAR Brainjar’s SeVEN RULES FOR WEBSITE SUCCESS

X MYTH # 1 GOOGLE DOES NOT SEARCH THE INTERNET IT SEARCHES A COPY OF THE INTERNET Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

MYTH # 2 GOOGLE RANKS INDIVIDUAL PAGES ON THEIR OWN MERITS. NOT ENTIRE WEBSITES. Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

SEARCH RESULTS DIFFER ACROSS DEVICES MYTH # 3 GOOGLE SEARCHES THE SAME WAY ACROSS ALL DEVICES. ≠ SEARCH RESULTS DIFFER ACROSS DEVICES Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

SEARCH RESULTS DIFFER ACROSS DEVICES MYTH # 3 GOOGLE SEARCHES THE SAME WAY ACROSS ALL DEVICES. ≠ SEARCH RESULTS DIFFER ACROSS DEVICES Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

RULE 1: PLANNING Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

RULE 2: A Good DomAIn Decide on Brand vs. Keywords Check who.is Godaddy.com Type domain name Skip all bells and whistles Purchase more than 1 year Decide on privacy Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

RULE 3 : WEB BUILDER Wordpress Weebly Popular but can be complicated You can host on GoDaddy or Hostgator Weebly Easy to use intuitive $6/Month Hosting Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

RULE 4: CoNTENT Basic Pages Sticky or Retaining Pages Home Page About Us Page FAQ Page Products or services Contact Us/Contact Form/ Map Sticky or Retaining Pages Testimonials Blog Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

RULE 5: DESIGN/INTERFACE 10 foot rule Visible Contact Information Consistent Layout Clear Navigation Pictures with People Key-word rich Copy Call to Action Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

RULE 6: KEYWORDS Actually Key Phrases Use Google Keyword Tool Single keywords have low value Key phrases are more specific Use Google Keyword Tool Look for low-competition Look for high searches Check out Your Competition Check metatags Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

RULE 7: SOCIAL MEDIA Facebook Twitter You Tube Yelp Google Places This is where the eyeballs are Twitter Great for backlinks You Tube Passive entertainment Yelp Essential for Brick and Mortar and reviews Google Places Geo target mobile devices Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

TRICK #1 : SPECIFIC PAGES Build Specific Pages FOR KEYWORDS EXAMPLE: HYPNOTHERAPY Don’t list all your services on one page Weight Loss and Smoking are different audiences Two different pages for two different audiences. You can do this for service areas too! Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

TRICK #2: NAP TWICE NAME, ADDRESS, PHONE NUMBER TWICE ON EVERY PAGE There are two places that people are going stop on a websites; The top and bottom of the page. Plus, Smart phones are smart enough to know where you are and locate your business based on your address. Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

TRICK #3: ADD A MAP Google/maps TYPE IN YOUR BIZ CLICK ON SHARE OR EMBEDD MAP Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

Brainjar’s Survival Guide TO THE MOBILE-POCALYPSE MOBILEGEDDON! Brainjar’s Survival Guide TO THE MOBILE-POCALYPSE

WHY IS MOBILE IMPORTANT? IT IS THE FUTURE IT IS NOW!! APR 2015 – Google Checks if Your Mobile Friendly OCT 2015 – Mobile searches bypass desktop searches JAN 2016 – Google Defines Mobile Guidelines MAY 2016 – Google Prioritizes Mobile-Friendly Websites Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

IS MY MOBILE SITE HEALTHY? Go to www.Varvy.com and Check Type your web address Checks 4 Things Mobile Friendly? Mobile Speed? Google Access? Page Redirects GREEN BOXES ARE GOOD Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

EASIEST WAY TO MOBILIZe! Go to www.DuDaMOBILE.com/Mobile-website Type website And get free mobile version of your website. Using DuDa Automatically gives you 4 green squares Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

HIRING A PROFESSIONAL Decide on your Budget A good professional is worth every penny Make sure they have a good portfolio Who have they worked for What websites have they built Determine what you are paying for SEO? Social Media? Copy Writing? Brainjar’s SEVEN RULES FOR WEBSITE SUCCESS

Guy Edwards BrainjarMEDIA.COM Thank YOU Guy Edwards BrainjarMEDIA.COM