Forecast Adspend By Medium 2016, US$bn. Based on 12 key markets, yr-on-yr % change in brackets Source: WARC’s International Ad Forecast, December 2015 Extracted from Adstats: International Ad Forecast To click through to article, use Slide Show view

Marketing Budgets By Global Region January 2012 – December 2015 Above 50 = generally improving; below 50 = generally declining Source: Global Marketing Index, December 2015 Extracted from Adstats: International Ad Forecast To click through to article, use Slide Show view

Trading Conditions By Global Region January 2012 – December 2015 Above 50 = generally improving; below 50 = generally declining Source: Global Marketing Index, December 2015 Extracted from Adstats: International Ad Forecast To click through to article, use Slide Show view

Media Inflation Forecast By Country Yr-on-yr % change, 2016. Data are not available for Brazil, Canada or Russia Source: WARC’s Media Inflation Forecast, October 2015 Extracted from Adstats: International Ad Forecast To click through to article, use Slide Show view

Media Inflation Forecast By Country Yr-on-yr % change, 2016. Data are not available for Brazil, Canada or Russia Source: WARC’s Media Inflation Forecast, October 2015 Extracted from Adstats: International Ad Forecast To click through to article, use Slide Show view

Adspend by Medium and Country Forecast % share of spend, 2016. Excludes cinema Percentages may not sum to 100 due to rounding Source: WARC’s International Ad Forecast, December 2015 Extracted from Adstats: International Ad Forecast To click through to article, use Slide Show view

Adspend by Medium and Country Forecast % share of spend, 2016. Excludes cinema Percentages may not sum to 100 due to rounding Source: WARC’s International Ad Forecast, December 2015 Extracted from Adstats: International Ad Forecast To click through to article, use Slide Show view

Predicted Adspend Share by Key Market 2016, % share where total adspend is US$414bn Source: WARC’s International Ad Forecast, December 2015 Extracted from Adstats: International Ad Forecast To click through to article, use Slide Show view

Forecast Adspend By Key Market 2016, yr-on-yr % change Source: WARC’s International Ad Forecast, December 2015 Extracted from Adstats: International Ad Forecast To click through to article, use Slide Show view

Forecast Adspend By Key Market 2016, yr-on-yr % change Source: WARC’s International Ad Forecast, December 2015 Extracted from Adstats: International Ad Forecast To click through to article, use Slide Show view