Price Comparison Mrs. Connolly.

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Presentation transcript:

Price Comparison Mrs. Connolly

Unit pricing Def. The standard unit of measurement to compare the prices of packages that are different sizes How do retailers try to ‘confuse’ consumers with unit price information? Unit Price = Total Price/Unit of Measurement

Sample 1 The brand of peppermint mouthwash that Claudia likes is offered in two sizes, 12 ounces for $2.89 and 16 ounces for $3.39. Which is the better buy? Total Price = Unit Price Unit of Measurement $2.89 = $0.24/oz 12 oz $3.39 = $0.21/oz 16 oz BETTER BUY – 16 ounces

Sample 2 You are in the market to buy soft drinks. Jewel is offering a six-pack of 12-ounces for $2.99 and a liter bottle for $1.29. Which is the better buy? *Hint: 1liter = 33.8 ounces Total Price = Unit Price Unit of Measurement $2.99 = $0.041/oz 72 oz $1.29 = $0.038/oz 33.8 oz BETTER BUY – 1 liter