Functions of PR Submitted by: Kamaljeet Singh BA Journalism 2 nd Sem. Submitted by: Kamaljeet Singh BA Journalism 2 nd Sem. Submitted to: Dr Rajneesh Sharma

Public Relations Functions Public Relations specialized functions are categorized by the publics with which relationships are established, and to whom appeals are made to understand and/or accept certain policies, procedures, individuals, causes, products or services. Practitioners who perform specialized functions may play a management role, operate as a communications technician, or function in a dual role.

Community Relations A public relations function consisting of an organization’s planned, active and continuing participation with and within a community to maintain and enhance its environment to the benefit of both the organization and the community. This can involve partnerships, volunteer activities, philanthropic contributions and public participation.

Employee Relations Dealing and communicating with the employees of an organization. This can include team building and employee empowerment.

Government Relations Dealing and communicating with legislatures and government agencies on behalf of an organization.

Financial Relations Dealing and communicating with firms and interest groups within the organization’s industry.

Media Relations Dealing and communication with the news media when seeking publicity or responding to reporters questions. It also involves setting up and maintaining a professional and mutually beneficial working relationship with news gatherers and gatekeepers, in part by becoming known as a credible source and as a provider of factual, expert information whether or not that information results in media coverage.

Public Affairs Dealing and communicating with government and group with regard to societal (public) policies, action and legislation, public affairs also is concerned with the effect of public policies, actions and legislation on its public

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