1 our goals Facilitate the creation of new employment opportunities. Improve creativity and innovation through design. Facilitate access to modern technology i.e. IT Investment and Capital investment support programmes.

2 our goals cont. Provide access to international markets and exhibitions. Rebuild the industry by supporting the training of high quality skills. Networking and strengthening relationships with suppliers and retailers.

3 our goals cont. Improve productivity across the furniture industry. Build a Western Cape furniture brand with high design content.

our mission "To deliver high quality programs that provides strategic value to our members. Fostering a partnership with all role players that will assist our members to operate profitably, with in sustainable and world class furniture factories, to attract, recruit and retain smart and talented employees."

1 our programmes Administration, Finance, HR and Corporate Governance area Administration, Finance, HR and Corporate Governance objectives Building and enhancing institutional, administrative and financial management capacity of the WCFI and compliance with legislation. 1

2 our programmes Communications and Sector Promotions area objectives Monthly news letter WCFI – Website Develop and maintain industry specific database 2

3 our programmes Networking and Partnerships area objectives Facilitation of industry workshops and networking sessions. Set up meetings with other role players/partners e.g. (DTI, FIETA). Interviews and meetings with industry to obtain greater cohesion, coordination and cooperation from all stakeholders to improve competitiveness. Meetings with retailers and suppliers. WCFI to be the first line of communications in the industry as well as with organizations outside the industry. 3

4 our programmes Skills Development area objectives Focus will be the development of existing skills in the industry and assistance for emerging and new artisans. 4

5 our programmes Enterprise Development area objectives Factory owners should have access to programs in order to assist them with improving productivity and managing their businesses more effectively. 5

6 our programmes Innovation and/ or Design area objectives The industry need to develop knowledge and experience to come up with unique designs and products. The importance and relevance of design for the development and manufacture of furniture products. Knowledge on how to improve technology and equipment to make the Western Cape Furniture Industry more competitive. 6

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