Corporate philanthropy: Nonprofits Make a big economic impact Michael Chatman, President & CEO

Corporate & nonprofit partnerships $23.2 billion in 2017 for Corporate Sponsorships Source: IEG – sponsorship.com

Why Do Companies Sponsor Nonprofit Events Why Do Companies Sponsor Nonprofit Events? Let’s explore what motivates businesses to partner with nonprofits

1. Attracting customers to a brand and keeping them interested

2. Changing or strengthening a brand image by humanizing it

3. Improving company or product awareness and visibility

4. Attracting customers to a retail store or particular product

5. showing community responsibility or corporate social responsibility

6. Getting more involved in the community

7. Building the company’s credibility and educating the public about its products and services

8. persuading the public to sample a new product or to demonstrate a new product or service

9. ENTERTAINING KEY CLIENTS (CAN BE SUBSTANTIAL WHEN SPONSORING CULTURAL OR ATHLETIC EVENTS)

10. TARGETING A PARTICULAR DEMOGRAPHIC

11. RECRUITING, RETAINING OR MOTIVATING EMPLOYEES

12. NURTURING TALENT AND TEACHING NEW SKILLS TO EMPLOYEES

are you ready for a corporate and nonprofit partnership are you ready for a corporate and nonprofit partnership? Let’s explore a checklist

Do you keep in touch with your followers through e-mail, website, events, newsletters, social media, or advertising?

what do you know about your demographics what do you know about your demographics? Do you know who engages with your cause and why? Are they young families, empty nesters, or teens?

HAVE YOU WORKED WITH CORPORATE SPONSORS BEFORE HAVE YOU WORKED WITH CORPORATE SPONSORS BEFORE? DO YOU HAVE TESTIMONIALS FROM CORPORATE EXECUTIVES? DO YOU FEATURE THOSE IN YOUR MARKETING MATERIALS?

WHAT IS YOUR COMPETITIVE ENVIRONMENT WHAT IS YOUR COMPETITIVE ENVIRONMENT? ARE OTHER ORGANIZATIONS SIMILAR TO YOURS SECURING CORPORATE PARTNERSHIPS?

DO YOU KNOW WHAT CORPORATIONS PRODUCE AND TO WHOM DO THEY SELL DO YOU KNOW WHAT CORPORATIONS PRODUCE AND TO WHOM DO THEY SELL? ARE THERE POTENTIAL CROSS-PROMOTIONS WITH AN EXISTING SPONSORS?

Is your organization entrepreneurial Is your organization entrepreneurial? Have you organized other commercial or revenue-generating activities over the past five years?

to compete for partnerships, corporations want nonprofits to look for a business deal, not a donation

Thank you! www.capecoralcf.com