Mark Du School of Inter’l Economics &Trade

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Mark Du School of Inter’l Economics &Trade E-Marketing E-mail: markdu@21cn.com Mobile: 13870087708 Mark Du 2019/4/19 Mark Du School of Inter’l Economics &Trade

Mark Du School of Inter’l Economics &Trade Contents 1.Past,Present and Future 2. Strategic E-Marketing 3. The E-Marketing Plan 4.E-Marketing Opportunites 6. E-Marketing Research 7. Consumer Behavior online 8. Segmentation and Targeting 9. Differentiation and Positioning Strategies 10. Product 11. Price 12. The Internet for Distribution 13. E-Marketing Communication Tools 15. Customer Relationship Management 2019/4/19 Mark Du School of Inter’l Economics &Trade

Mark Du School of Inter’l Economics &Trade Teaching Objectives To learn how to make a market place in the E-time To understand the E-market segmentation To master the 4Ps in the new age To know how to build up customer relationship in the information age 2019/4/19 Mark Du School of Inter’l Economics &Trade

Mark Du School of Inter’l Economics &Trade Reading Materials Text Book E-Marketing (Fifth Edition) By Judy Strauss & Raymond Frost Supplementary Reading Materials 《实用网络营销教程》冯英健著,清华大学出版社,2012年8月网络营销(第三版) 翟彭志著高等教育出版社,出版社出版时间:2009-02 2019/4/19 Mark Du School of Inter’l Economics &Trade

Mark Du School of Inter’l Economics &Trade Web Sites www.marketingman.net网上营销新观察 http://www.emkt.com.cn/中国营销传播网 http://www.yingxiao.net/ 营销网 http://www.etop2000.com/企业网络营销专家 http://www.a-qi.com/ 阿奇营销 http://www.emarketer.cn/index.asp 时代营销 http://www.chinaadren.com/ 中国广告人网站 http://www.hotad.cn/ 网络广告网 2019/4/19 Mark Du School of Inter’l Economics &Trade

Mark Du School of Inter’l Economics &Trade Methodology Lecture Presentation Group Discussion Case Studies 2019/4/19 Mark Du School of Inter’l Economics &Trade

Mark Du School of Inter’l Economics &Trade Evaluation Attendance 10% Homework Assignment 10% Project 10% Final Exam 70% 2019/4/19 Mark Du School of Inter’l Economics &Trade

Mark Du School of Inter’l Economics &Trade Class Policies Attend all lectures Preview the textbook before the lecture Ask Any Questions if not understand Visit the websites required 2019/4/19 Mark Du School of Inter’l Economics &Trade