We Are the Kings The Lassie Foundation 4/11/2019

Mass Market/ Followers Market Summary I am just a pilot Searching for friendly land Mass Market/ Followers Number of customers Early Adopters/ Pioneers End of Life Time 4/11/2019

Product Definition Frozen in a lonely cockpit The radio plays a song I understand 4/11/2019

Communicate the Message The loneliest being: You are a king A B C D Down Up 4/11/2019

New Markets Hey hey now Hey, what was that? I’ve flown all around the world, but I can’t sing They are the kings 4/11/2019

Communication Strategies Changing winds, lonely days If I could wish them all away I’d bring this plane down 4/11/2019

Launch Strategies Radio Do I see a new horizon? Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Radio 4/11/2019

Securities The music builds a fortress Big guns take their shots Sails above money Big guns take their shots The radio says they cannot touch my wings Am I a king? Braving history Claiming majesty 4/11/2019

Market Resolve Don’t waste your song But if no one sings along, you’re still a king Braving history Claiming majesty 4/11/2019

Traditional Outlook Changing winds, lonely days If I could wish them all away I’d bring this plane down 4/11/2019

Focus on the Future Radio Do I see a new horizon? Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Radio 4/11/2019

Mass Market/ Followers Market Summary I am just a pilot Claiming all my land Braving history Claiming majesty Mass Market/ Followers Number of customers Early Adopters/ Pioneers End of Life Time 4/11/2019

Success Metrics Braving history Claiming majesty 4/11/2019

Outlook Braving history Claiming We are the kings Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Claiming Braving Milestone 4/11/2019