PolyAnalyst Web Report Training Gaining Insights from Facebook Pages PolyAnalyst Web Report Training Megaputer Intelligence www.megaputer.com © 2014 Megaputer Intelligence Inc.

Companies want to know what customers are saying about their products

Traditional Way – Survey

Drawbacks with Surveys Only reaching a small population Time consuming in creating questions Costly Usually anonymous Unidirectional (Customers → Provider) Cover only a period of time

With development of technology and accessibility to World Wide Web come the Social Media

Employing Social Media to help understand our customers and engage with them

Benefits of Social Media Drawbacks with Surveys Drawbacks with Surveys Benefits of Social Media Only reaching a small population Time consuming in creating questions Costly Usually anonymous Unidirectional (Customers → Provider) Cover only a period of time Only reaching a small population Time consuming in creating questions Costly Usually anonymous Unidirectional (Customers → Provider) Cover only a period of time Reach everyone using social media No need to set up surveys Minimal Charge Check on user profiles Engage with influential Users Back and forth communications Communication among customers Update live

An example with Facebook Pages Results Contacting Megaputer An example with Facebook Pages of Laundry Detergents

3 Brands of Laundry Detergent

Typical Task Identify topics of interest Monitor trends Detect emerging issues Analyze sentiment and determine key drivers of positive / negative sentiment Visualize relations between topics and products, gender, regions, likes, etc. Identify the most influential posters Visualize the structure of the communication network

Typical Task Identify topics of interest Monitor trends Detect emerging issues Analyze sentiment and determine key drivers of positive / negative sentiment Visualize relations between topics and products, gender, regions, likes, etc. Identify the most influential posters Visualize the structure of the communication network

Popular Topics

Popular Topics

Popular Topics

Popular Topics

Typical Task Identify topics of interest Monitor trends Detect emerging issues Analyze sentiment and determine key drivers of positive / negative sentiment Visualize relations between topics and products, gender, regions, likes, etc. Identify the most influential posters Visualize the structure of the communication network

Topics and Trends

Sentiments and Trends

Typical Task Identify topics of interest Monitor trends Detect emerging issues Analyze sentiment and determine key drivers of positive / negative sentiment Visualize relations between topics and products, gender, regions, likes, etc. Identify the most influential posters Visualize the structure of the communication network

Number of Likes vs Feedback

Number of Likes vs Feedback

Typical Task Identify topics of interest Monitor trends Detect emerging issues Analyze sentiment and determine key drivers of positive / negative sentiment Visualize relations between topics and products, gender, regions, likes, etc. Identify the most influential posters Visualize the structure of the communication network

Sentiment Analysis Summary

Sentiment Analysis Summary

Sentiment Analysis Details

Users vs Sentiment

Engage with Negative Users

Typical Task Identify topics of interest Monitor trends Detect emerging issues Analyze sentiment and determine key drivers of positive / negative sentiment Visualize relations between topics and products, gender, regions, likes, etc. Identify the most influential posters Visualize the structure of the communication network

Gender vs Feedback

Typical Task Identify topics of interest Monitor trends Detect emerging issues Analyze sentiment and determine key drivers of positive / negative sentiment Visualize relations between topics and products, gender, regions, likes, etc. Identify the most influential posters Visualize the structure of the communication network

Top Posters

Top Posters Top Posters

Typical Task Identify topics of interest Monitor trends Detect emerging issues Analyze sentiment and determine key drivers of positive / negative sentiment Visualize relations between topics and products, gender, regions, likes, etc. Identify the most influential posters Visualize the structure of the communication network

Tide Page’s Social Network

Social Network Analysis - Cut Point

Social Network Analysis - Subgraph

Brenda Boettcher’s Network

Brenda Boettcher’s Network

Drilldown

Other Considerations Noise Creditability Rate Limit Privacy Settings

Contacting Megaputer Questions?