Do More. care more. be more. Pilot International Do More. care more. be more.

The annual club check-up

What are your vital signs?

Why an annual check-up? Objectively evaluates the health of our Pilot Clubs. Provides baseline from which to establish, prioritize our annual goals. Provides information on how and where to improve and correct. Helps each club maintain its vigor and health!

Our Vital Signs: Club Involvement Club Service & Social Events Attracting New Members Club Marketing/Image Club Operations

Evaluating Club Involvement Club meetings are energizing; I look forward to this scheduled time. The meeting agenda is interesting, inviting and varied. I always feel welcomed by the members. The meeting is organized and run according to plan. Members seem to make an effort to meet, talk with and get to know each other. I have made very close friends in the club. Many members, regardless of their club role, participate in the scheduled service projects and fundraisers. We raise funds in a way that allows members to contribute what they wish. Our club has a ‘Member moments’ that recognizes members of the club. I have made international friendships through Pilot International. I value that our club tries new activities and formats to keep the member experience rewarding.

Action plan for ‘unchecked boxes’ Club Challenges Action Prescribed Club meetings Change the meeting format or style. Survey members so they can give ideas and suggestions for club meetings.

Evaluating Club Service & Social Events: Our club plans regular events just for socializing and connecting. Our club encourages members to bring their significant other to our events. Our club offers members leadership opportunities. Our club sponsors an Anchor or Compass Club. Anchor/Compass members energize our club and are invited to our meetings. Our club holds planning sessions to discuss and choose a service project. We search the website to assist the members in determining a new project. Our Pilot Club has a service project in progress. Membership involvement is encouraged regarding service projects and social events.

Action plan for ‘unchecked boxes’ Club Challenges Action Prescribed Service Opportunities Sponsor an Anchor or Compass Club. Create a club scholarship. Social Events Survey club membership and appoint one or two members interested in organizing socials during the current Pilot year.

Evaluating attracting new members: New members join our club on a regular basis. Most of our new members are under age 40. Our club strives to attract new members from varied sectors of the community. Our club actively recruits retired professionals. Our club retains at least 90 percent of its members each year. We encourage all our members to determine their area of service in the club. Our club has established a process to obtain feedback from our members. Our club has at least one person who follows up on membership leads. Our club highlights our guests and provides a time of introduction and sharing. All new members are provided a ‘new member orientation’ and assigned a mentor. Our club has a process for assigning members to mentor newcomers. New members are asked to share their ‘membership story’ and future goals as a Pilot.

Action plan for ‘unchecked boxes’ Club Challenges Action Prescribed Declining Membership Create a plan with timeline and measurable goals to grow membership. Explore options for monthly or quarterly membership campaigns. Members Dropping Out Create a membership satisfaction survey to collect new ideas and suggestions. Create an exit survey form to assist club leadership with understanding why members leave.

Evaluating club marketing/image Our club has established a Facebook page to which we post regularly and which we actively recruit new followers to. Our club submits articles and notices and photos to the local media regarding our projects and outreach. Our club invites the local media to cover our service projects and fundraisers. Our club displays Pilot International signs and banners at our meeting and event locations. The Pilot Club brochure is shared throughout the community and left in various places of business. Our club participates in community festivals and events, sharing Pilot International information with attendees.

Action plan for ‘unchecked boxes’ Club Challenges Action Prescribed Marketing Appoint a Public Relations/Marketing Committee to determine and carry out actions for publicizing Pilot International in the community. Ensure each club meeting is listed in the local newspaper. Facebook, Instagram, Twitter, etc. Survey members and select a media team to create a plan for social media expansion. Create a club Facebook page, recruit followers, designate member to regularly post and highlight the Pilot Club events and recognitions.

Evaluating Club Operations Our club has annual goals, which are discussed and shared with all members. Our club does a self-examination of what worked for us during the past year and what did not. Our Board reviews our club’s standing rules annually and determines if there are any outdated or insignificant. Members are encouraged to attend both the annual District Convention and Pilot International Convention. Our club is conscious to establish and approve an annual budget that enables us to reach greater goals than the prior year. Our club discusses and plans for annual fundraisers that enable us to meet/exceed our goals. Our club encourages all members to complete an annual member satisfaction survey.

Action plan for ‘unchecked boxes’ Club Challenges Action Prescribed Establishing Annual Goals Create a vision and plan for our club. Based on our current membership, select 1-2 members to facilitate this process. Member Satisfaction Create a member satisfaction survey form for all members to complete each year. Ensure it includes an area for members to share their ideas and goals.