Mapping the Market Assessing Market Systems for & with the Poor Alison Griffith & Mike Albu Market and Livelihoods Programme 22 nd September 2005

Making market systems work for rural producers Improving competitiveness linkages collaboration access to services enabling environment

The Market Map approach to assessment & intervention Market literacy – a key capability The Market Map framework for communicating complex information for stimulating coordination for catalysing action

Practical Action drew on several tools, approaches and experiences: Sub-sector analysis Sustainable Livelihoods framework approach Value Chain Analysis Integrated Agro-enterprise Project methodology (CIAT) Background to the Market Map

The Market Map (a generic schematic)

The case of aloe in Kenya In collaboration with Traidcraft & Kenya Gatsby Trust Mapping the Market

The Aloe Market Chain in Kenya Harvesters Boilers Traders Exporters

ALOE SAP HARVESTERS WEST POKOT SAP BOILERS WEST POKOT URBAN TRADER EL DORET URBAN TRADERS OTHER REGIONS EXPORTERS AT MOMBASSA BROKERAGE AGENT NAIROBI RE- EXPORTERS SOUTH AFRICA BUYERS EUROPE, MIDDLE EAST & SOUTH ASIA Aloe Market Chain into West Pokot, Kenya DROUGHT & FAMINE RELIEF PREJUDICE CONFLICT / INSECURITY LAND TENURE CITES TRADE RESTRICTIONS PRESIDENTIAL DECREE CORRUPTION IN LICENSING FOREST ACT HARVESTER COORDINATION QUALITY CONTROL PACKAGING STORAGE & BULKING UP ROAD TRANSPORT FUEL SAVING TECHNOLOGY TECHNICAL EXTENSION SHIPPING MARKET INFORMATION BUSINESS SERVICES THE ENABLING ENVIRONMENT

Using Market Mapping for stimulating collaborative action Participatory Market Chain Analysis: The steps: Preliminary mapping Preparing producers Involving other stakeholders Market Chain workshops

1. Building trust and coordination in the aloe market chain Tackling misconceptions Dealing with imbalances of power Managing expectations Addressing uncertainty and secrecy Coping with physical distances

Bite-size market chain analysis HarvestersBoilers Traders Exporters

2. Assessing service needs of aloe market chain actors Identifying new services that would be valued in the market chain Advice on sustainable harvesting Verification of sustainable sources Sap extraction technology Energy efficient processing

3. Tackling issues in the Aloe business environment Trade restrictions are a key issue for the entire chain Proof of sustainable harvesting of aloe (the hook for PMCA) Bringing producers voices into the national aloe working group

What we achieved so far…. Credibility as a facilitator in the aloe market system Increased market literacy of remote, resource-poor pastoralist communities Dialogue between disparate market chain actors Stronger articulation of demand for services Producers voices influencing a key policy issue, trade restriction

Oops! What we would do differently Introduce the producers to the ideas and contacts more gradually Not allow the PMCA workshop focus to be diluted by too many issues and stakeholders. Ensure project team have sufficient knowledge and skills capacity Move to practical action sooner e.g. services to boilers (sap processors)

From Analysis… …to Action In market assessment, it can be difficult to decide how much information is enough…. Market Mapping is a rapid, low-cost tool for generating sufficient relevant knowledge By linking market mapping to participatory processes, PMCA creates market literacy, strengthens relationships and encourages coordination This creates the context and opportunity for tackling business environment constraints and developing services that make the market system work better for poor producers.