August 2017 In highlighting new ideas and concepts in Marketing I found that we as marketing professionals have to solve three problems when we communicate.

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August 2017 In highlighting new ideas and concepts in Marketing I found that we as marketing professionals have to solve three problems when we communicate with our audience. What to say? How to say it? Who should say it? Consumers make decisions for purchases based on five key areas: Need for recognition Information seeking Evaluation of alternatives Purchase decision Post- Purchase evaluation I learned these key concepts from my online class through Coursera. “ Evolution Ink’s Continuously Learning! Investigative Freelance Writer | Creative Blogger | Engagement Coordinator Michele Renee Curtis 317-319- 9453 Cell https://www.lin kedin.com/in/ michele-renee- curtis- 42166882 Website: https://evolutio ninksite.wordpr ess.com/ Blog: https://evolutio ninkblog.wordp ress.com/ Facebook: https://www.fa cebook.com/A WRITERWHOW RITES/?ref=setti ngs Twitter :Michele@Evol utionINK1