7 FEBRUARY 2019 LONDON
Liz Male Consulting Ltd MARKETING IN CONSTRUCTION SUMMIT 12:00 – 12:45 How great comms can help win the war for talent Liz Male MBE Director Liz Male Consulting Ltd @lizmale 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
Young professionals in construction Photo: Natalie Oxford, Wikimedia Commons 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
How do you access the latest news about your industry? Our post-Grenfell research How do you access the latest news about your industry? Online news sites – 60% Headlines on social media – 39% E-newsletters / news alerts by email – 28% National newspapers – 26% Trade press – 25% Don’t bother with news at all – 13% Which other routes do you get your industry news and information? Word of mouth – 53% 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
The war for talent “All sectors of the industry face a battle to counteract an ageing skilled workforce, dwindling numbers of new employees, funding issues and a complex new approach to apprenticeships…” 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
The war for talent “We all have a responsibility to make sure that we are doing the right thing to encourage and attract young people into the industry. If [students and young people] were made aware of the opportunities from the beginning, they may consider entering the sector. We have an incredible potential…” 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
The war for talent @lizmale 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
The war for talent @lizmale 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
Gen Z – born 1995 to 2010 (ish) @lizmale 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
Changing media consumption 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
Changing media consumption 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
The image of construction Photo: 24housing.co.uk 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
The image of construction Photo: Stewart Milne Timber Systems 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
The image of construction 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
The image of construction Photo: Gov.uk 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
The image of construction 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
So what does great comms look like? 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
Know your audience – use profiling and research 10 recommendations for engaging Gen Z Know your audience – use profiling and research Focus PR on online media, review sites, bloggers, vloggers… Creative campaigns – highly visual, highly interactive Everything optimised for search, mobile and sharing Promote the full variety of roles Appeal to their strong sense of identity Different content for different social media Great experiences, hands-on and face-to-face interactions Diversity, equality and inclusion, or else And finally… 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
If you REALLY want to make a difference… https://designengineerconstruct.com 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
Design, Engineer, Construct! 7 FEBRUARY 2019 | THE BUILDING CENTRE, LONDON @UK_CW #MICSummit @lizmale
Liz Male Consulting Ltd FOR FURTHER INFORMATION EMAIL: liz@lizmale.co.uk TELEPHONE: 01234 712279 WEBSITE: www.lizmale.co.uk/LMC2 TWITTER: @lizmale @tweetsbyLMC Liz Male MBE Director Liz Male Consulting Ltd 30 JANUARY 2019 | MARKETING IN CONSTRUCTION SUMMIT @UK_CW #MICSummit
7 FEBRUARY 2019 LONDON