Creative Media Pre-production Introduction Creative Media GCSE Mr Tench Mr Crawford

Creative Media Pre-production Learning outcome 1

Creative Media Pre-production Learning outcome 1

Creative Media Pre-production Recap – Clients

Creative Media Pre-production What is a ‘client’? Your client is the person you will be working for. They will tell you what they want you to plan, design or create for them.

Creative Media Pre-production

Title – Targeting Audiences Objectives Creative Media Pre-production Title – Targeting Audiences Objectives Understand the importance of identifying your audience Be able to identify the audience of given media products

Creative Media Pre-production Your target audience is the person or group of people that the final product will be aimed towards.

Where are details of the audience often contained? Creative Media Pre-production Why is it important that you identify the audience before starting the media production process? In order to tailor certain elements of the media product to suit the audience in question Where are details of the audience often contained? The Client Brief

Creative Media Pre-production Who is it aimed at? MEN WOMEN CHILDREN TEENAGERS YOUNG ADULTS MIDDLE AGED PENSIONERS

Creative Media Pre-production Who is it aimed at?

Creative Media Pre-production Who is it aimed at? MEN WOMEN CHILDREN TEENAGERS YOUNG ADULTS MIDDLE AGED PENSIONERS

Creative Media Pre-production Who is it aimed at?

Creative Media Pre-production Audience types gender MEN WOMEN age CHILDREN TEENAGERS YOUNG ADULTS MIDDLE AGED PENSIONERS social class RICH POOR subject matter FORMAL INFORMAL

Creative Media Pre-production What changes? Colours Images Fonts Language Subjects

Creative Media Pre-production For both magazines discuss; Who is the main target audience in terms of gender and age? Compare the following elements of both magazines Language used Colours Use of images Fonts