Readership

Table of contents Multiplatform readership Digital readership Total reach 4 32 Daily/weekly/monthly 5 33 Demographics 8 36 Print readership 11 12 15 Desktop readership 18 19 22 Mobile readership 25 26 29

Multi-platform Readership

Total multi-platform reach (millions, % of all adults) 47% 76% 84% Reach of all adults +64% +34% +22% +83% +48% +24% +111% +69% +25% Daily Weekly Monthly Digital adds to Print Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Daily multi-platform reach (000) +78% +58% +12% +101% +70% +18% +225% +124% +45% +59% +46% +9% +176% +110% +31% +41% +33% +6% +225% +152% +29% +140% +113% +13% +628% +146% +196% +223% +125% +43% +38% +28% +8% 1,005 2,411 1,652 592 1,856 6,460 3,596 3,537 7,159 4,045 3,345 1,642 Digital adds to Print Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Weekly multi-platform reach (000) +179% +118% +28% +166% +109% +27% +426% +166% +98% +167% +115% +24% +199% +120% +36% +72% +56% +10% +306% +192% +39% +185% +138% +19% +553% +140% +171% +390% +160% +89% +49% +34% +11% 3,049 6,564 6,049 1,904 7,354 15,413 10,620 11,197 18,519 11,953 10,587 4,695 Digital adds to Print Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Monthly multi-platform reach (000) +309% +154% +61% +280% +165% +44% +726% +160% +218% +339% +190% +51% +274% +141% +55% +120% +90% +16% +464% +244% +64% +255% +168% +32% +625% +134% +210% +165% +160% +588% +19% +42% +69% 6,700 13,397 14,281 1,442 18,493 26,766 21,464 21,992 29,488 23,473 22,539 8,250 Digital adds to Print Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Source: PAMCo 1 2019 (Jan '18 - Dec '18) Total multi-platform reach by gender (millions, % of all adults) 48% 76% 83% 47% 77% 84% Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Source: PAMCo 1 2019 (Jan '18 - Dec '18) Total multi-platform reach by age (millions, % of all adults) 42% 75% 84% 48% 79% 86% 52% 76% 81% Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Print Readership

Total print reach (millions, % of all adults) 23% 42% 51% Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Daily print reach (total brand reach) (000) Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Weekly print reach (total brand reach) (000) Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Monthly print reach (total brand reach) (000) Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Total print reach by gender (millions, % of all adults) 25% 44% 53% 21% 39% 49% Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Total print reach by age (millions, % of all adults) 13% 30% 40% 17% 36% 47% 36% 57% 63% Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Desktop Readership

Total desktop reach (millions, % of all adults) 8% 19% 27% Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Source: PAMCo 1 2019 (Jan '18 - Dec '18) Daily desktop reach (000) Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Weekly desktop reach (000) Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Monthly desktop reach (000) Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Total desktop reach by gender (millions, % of all adults) 9% 21% 30% 6% 16% 24% Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Total desktop reach by age (millions, % of all adults) 7% 17% 26% 9% 20% 30% 8% 19% 27% Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Mobile Readership

Total mobile(smartphone + tablet) reach (millions, % of all adults) 25% 50% 60% Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Daily mobile(smartphone + tablet) reach (000) Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Weekly mobile(smartphone + tablet) reach (000) Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Monthly mobile(smartphone + tablet) reach (000) Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Source: PAMCo 1 2019 (Jan '18 - Dec '18) Total mobile(smartphone + tablet) reach by gender (millions, % of all adults) 25% 50% 60% 28% 54% 64% Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Source: PAMCo 1 2019 (Jan '18 - Dec '18) Total mobile(smartphone + tablet) reach by age (millions, % of all adults) 30% 62% 74% 32% 62% 73% 19% 36% 43% Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Digital Readership

Total digital reach (millions, % of all adults) 32% 60% 68% Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Source: PAMCo 1 2019 (Jan '18 - Dec '18) Daily digital reach (000) Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Weekly digital reach (000) Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Monthly digital reach (000) Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Total digital reach by gender (millions, % of all adults) 32% 59% 68% 32% 60% 69% Source: PAMCo 1 2019 (Jan '18 - Dec '18)

Total digital reach by age (millions, % of all adults) 35% 68% 78% 38% 69% 78% 25% 45% 52% Source: PAMCo 1 2019 (Jan '18 - Dec '18)