Podcasting 101 Session 1: To Podcast or Not to Podcast? Bryan Schwartzman and Rachael Burgess

Goals of This Network Gain a basic knowledge of podcasting fundamentals Learn from experts Build a network of podcasting enthusiasts Empower participants to build and create

Network Roadmap

Today’s Agenda Podcasting Pros and Cons #TrendingJewish: A Few Lessons from the Podcasting Trenches Finding your purpose and niche Fleshing out ideas Deciding on a structure

Podcasting Pros and Cons Advantages Spread your message Build reputation and brand Tell stories Barrier to entry is low Potentially Limitless audience Audio is a powerful medium that people are rediscovering Content to repurpose in other mediums Build community with listeners Convenient for audiences to listen to

Podcasting Pros and Cons Challenges Breakthrough is hard Competition is high Time-consuming to produce Requires technical knowhow Not just informative, it also needs to be entertaining Requires regular schedule to build audience Interview segments require hosts to be performers.

Impressive Stats 44 percent of Americans have ever listened to a podcast. That’s 124 million people overall, and up 12 million in just one year. (1) One-third of Americans ages 25 to 54 listen to podcasts monthly (1) There are more than 525,000 active shows and over 18.5 million episodes (2) Source: https://www.convinceandconvert.com/podcast-research/the-13-critical-podcast-statistics-of-2018/ Source: https://www.podcastinsights.com/podcast-statistics/

Our Story

Breakout Group Discussion What’s your idea? Can you Imagine an Audience? (knowing podcast audiences, by nature, are unpredictable) Why does it matter? What can you bring to the table?

Putting Content Out There We didn’t plan for more than 300 subscribers in Germany and more than 200 in the Netherlands Put content out there and you never know where it will end up or who will listen So be proud of what you put into the world; it reflects on you and your community/organization.

Technically Speaking, How Do You Make A Podcast? Coming Up… Technically Speaking, How Do You Make A Podcast? Monday, January 28 at 2 p.m. ET