Personal Branding for Librarians

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Presentation transcript:

Personal Branding for Librarians Meg Canada

What is a personal brand?

Getting Started: Elevator Speech/ Personal Information What are you going to share. What are you going to hold back? “You are a brand whether you choose to see yourself that way or not” – Chris Brogan Think about what *you* have to offer in the workplace and on the Web.

What do you find in a vanity search? SEO/SEM Your URL Owning your online identity Google Profile

Getting Started: Usernames Create a Username: Think something that wouldn’t make your family cringe. One word no spaces. Keep it consistent across networks. Great Usernames ( Use your name if you can): LuLuGrimm (real name Lisa Grimm) PRMoxie (real name Mary Lower) MNHeadhunter (real name Paul DeBettignies) Not so great choices: pjbfcp (real name: Pete Barry) l1br4r14n (real name: Jonathon Smith) megcanada02 (real name: Meg Canada)

Putting your best foot forward Elevator Speech Usernames Photographs

Network and Tone LinkedIn Facebook Google Profile Twitter Plurk/FriendFeed/ Identica MySpace Extendr Flickr Friendly Casual Candid Professional Creative Personal

OH (Overheard) on Social Networks Librarian1: WHAT IS IT WITH PEOPLE? Bring... Your... CARD! You tell your kids "Now put that in your wallet so you know where it is." DO THE SAME DAMMIT! Librarian2: my fave is when people said they left their library card in the car... I always made them go get it. :) I like being evil. Librarian1:Oh that PISSES me off. You drove to the library in your car and left it there, that means you're STUPID or LAZY or BOTH. Librarian2: I love the big sigh followed by, "do you really need me to go get it?" Then I respond "do you really want these DVDs?" Do you want to hire either of these people after reading this exchange?

Great Example: Sarah Houghton-Jan

Great Example: Bobbi Newman

Reading Me 2.0 by Dan Schwabel

Where to get started Branding without a blog…. Musts Maybes LinkedIn Facebook Twitter Flickr Google Profile maybe a blog?

Blogging and beyond Blogger Wordpress LiveJournal Tumblr Posterous