Re-cap Benefits By The Sea What were the main identity concepts within that episode? How did the producer/director represent the individuals involved? Was it fair?

Starter A2 Media Studies

14-year-old Ahmed Mohamed: -Removed from his class, -Handcuffed, -Led out in front of his classmates, -Taken to a juvenile detention centre.

Consider the role of social media play a role in Ahmed's case. #IStandWithAhmed (One million tweets)

“Had he been a white boy without a Muslim-sounding name, this never would have happened.” “His name is Mohamed and because of Sept. 11, I think my son got mistreated.“ “A 14 year old making a HOMEMADE CLOCK is labelled a terrorist just because he is Muslim? Islamophobia at its finest #IStandWithAhmed. If his name was John he would be labelled as a genius. Since its Ahmed he's labelled as a "suspect“ #doublestandards #IStandWithAhmed.

Ideology To understand what ideologies are within media products To identify how/why ideologies are used within media products

What is Ideology? Answer on a postcard….

Ideology & Messages These are the message that the media producers are trying to put across. Audiences can also interpret these messages differently, even though there may be an intended message for the audience Ideology is ideas, values and beliefs in a society. These are often taken for granted and seen as ‘commonsense’.

Where do our ideologies come from?

Ideology O’Sullivan States that underpinning most of the media, various powerful vested interests operate to ensure that particular representations are manifested. Noam Chomsky argues that the media serve the interests of the state and corporate power. Ideology then is a set of beliefs and ideas that are presented in a media text. Dominant Ideologies those which are accepted and understood by the majority of people as part of our culture and expectations.

Dominant Ideologies What dominant Ideologies govern our society? How do stereotypes in media texts help to re-affirm and reinforce these?

Dominant ideologies Family values- family units and marriage is ideal sex outside marriage is bad

Work ethic Hard work is not just a way of becoming successful but is a good thing in itself Work shy layabouts are looked down on

Materialism/ consumerism Buying things and having lots of money are ways to achieve happiness

How do the Media portray society? The ideologies about society are that it is falling apart Asylum seekers are ruining our society Teachers are useless Youth are violent and disrespectful

Sleeping Beauty Watch the clip from sleeping beauty and consider the messages within the clip https://www.youtube.com/watch?v=kTz3FbXbfTQ

This clip suggests: Women as daydreamers Thinking about love all the time Waiting for a prince to rescue them Shy A man will make them happy

The dominant ideologies during the period that these films were made, where what we may now consider stereotypes of women. women stayed at home and relied on a man to rescue them. Cinderella will only be happy through marriage

Sex and the city shows how ideologies can change over time, here women are seen as successful and independent Friendships are very important

However …. They do still reinforce the dominant ideology of marriage

Happy feet In Happy feet humans are destroying the world and the elders stand for old fashioned ideas The ideologies link into the idea that humans must understand the animal world and not do anything to destroy it The message is that we need to take care of animals It also makes us consider animals in captivity

Good is…..well good Good wins out over evil The ideology is that being evil does not pay Being good is rewarded

Ideologies about love

Love conquers all

Consider the ideologies reinforced by these types of shows Talent leads to wealth and celebrity status Talent= success and attractiveness

Do people believe these ideologies? http://www.dailymail.co.uk/tvshowbiz/article-1318412/X-Factor-2010-Wannabes-Cher-Lloyd-Storm-Lee-settle-newfound-fame.html

Task Chomsky is correct? Watch these trailers – what ideologies are reinforced? How have stereotypes been used to portray this? Clip 1 - I don’t know how she does it. Clip 2 - The Haunting in Connecticut Type up your response. Consider whether: Chomsky is correct? Noam Chomsky argues that the media serve the interests of the state and corporate power.

Homework Now we have covered a large majority of media texts/messages, you should have an idea of the area you want to investigate for your critical investigation. Come into the next lesson with your mind map complete and with a clear idea. Next lesson we will work on Critical perspectives which you can build into your essay.