Personas Editor Product Owner Jenny Kole Collaborator Kevin Kahn

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Presentation transcript:

Personas Editor Product Owner Jenny Kole Collaborator Kevin Kahn STRATEGY Personas Summary 2 Competitive Landscape 3rd Party Services Product Owner Jenny Kole 27 Female Noti cation Events Go to Market Terminology Personas Pain Launched a new product but it's di cult to get new users Product Owner Behaviour Working 16 hours a day, still needs to take her dog out at night Collaborator Goals Demographic Working, Single Commutes 20 mins to work, in the city Boyfriend Initiatives Labels Needs & Goals Crazy days More time for her friends and family DEFINE Onboarding Uploading and Feedback Media Collaborator Kevin Kahn 30 Male Share a product video Unassigned Stories Pain Want to stay up to date with cool new ventures and be the rst to know Behaviour Works for a startup, loves sur ng Demographic Working, Engaged Needs & Goals Mix between hard working and hard sur ng Loves to hang out with friends and go on dates with his future wife