Stay alive! Don’t drink and drive! Ivana Dimitrijevic Aleksandra Jordanovski Irena Petruseva Glen Vasquez Remus Trifu #RakijaTeam Stay alive! Don’t drink and drive!

Slogans ,, Stay alive! Don’t drink and drive!” ,,Think about the consequences!” ,,Are you prepared to take the risk?” #VoziOdgovorno, #RSBSP, #Y4RS, #ErasmusMK, #DontDrinkAndDrive, #UzmiTaxi

Activity plan Campaign will start in April and will last three months, until July; Preparing and disseminating a video “I took her life!”, on the risk of driving under the influence of alcohol among young people: - developing an idea (topic presented in the video); - making/filming and editing/producing; - promotion on social networks (Facebook, Twitter, Instagram…).

Activity plan Preparing and disseminating posters on the risk of driving under the influence of alcohol among young people: - layout/graphic design with campaign slogan; - printing posters; - display on public places (schools, public institutions, health centers, buses/double deckers, bathrooms in clubs).

Activity plan Conducting social actions in public places in at least three cities with at least ten volunteers (e.g. night clubs, youth centers, cinemas, theaters): - Skopje, Kumanovo, Bitola; - two times per month (one on Friday, one on Saturday).

Activity plan Preparing and producing a radio jingle of driving under the influence of alcohol among young people: - developing an idea for the jingle; - broadcasting on three popular radio stations (Antena 5 Radio Station, Metropolis Radio, Kanal 7).

Communication plan Video: - social networks (Facebook, Twitter, Instagram, etc.). Posters and flyers: - display in schools, public institutions, hospitals, buses, bathrooms, in public places (bus stations, clubs).

Communication plan Social action: - in three big cities; - reach out to partner youth organizations do disseminate information about the events; - members from local youth organizations, NGOs, will inform people together with employees from RSBSP on info stands; - every two weeks presentation of the campaign (in general) and announcement of upcoming events; - radio broadcasting.

Budget Material Quantity Price Posters (design, print, publishing) 900 2000 EUR Flyers (design and print) 3000 1050 EUR Video (Filming, editing) 1 800 EUR Rent of info stands 9 400 EUR (per month) Jingle production 749 EUR T-shirts 50 400 EUR Total 5399 EUR

Thank you for your attention!